In principle, as long as it is within the professional scope, it can be used as the direction of topic selection. However, in the actual topic selection, we should also consider the popularity, writing difficulty, time-consuming and other issues. The following are the topics of Bian Xiao's selected marketing papers for your reference:

1. Problems and countermeasures of brand expansion strategy-taking XX brand as an example

2. Effective management and innovative strategies of distribution channels in the network era.

3. The influence of reference groups on consumer brand loyalty

4. Analysis of the relationship between customer satisfaction and customer loyalty, taking XX industry as an example.

5. Analysis of consumer demand and marketing strategy in the era of experience economy

6. Analysis of the marketing strategy of small and medium-sized enterprises under the global green marketing trend

Second, the principles of writing marketing papers

1. Professional principles. The so-called professional principle means that the writing of this kind of paper, whether it is topic selection, material selection or language, should conform to marketing knowledge and highlight professionalism, which is more conducive to deepening the theme and significance of the paper.

2. Combine theory with practice. Theory comes from practice and guides practice. Therefore, for the authors of marketing papers, if they want to prove the scientificity and correctness of their viewpoints, methods and means, they must widely quote the previous theories and actual cases of enterprises, and combine them perfectly to make their papers more convincing while enriching them.

3. Practical principles. The so-called applicability principle means that the author of marketing papers must focus on meeting the actual needs of commercial enterprises and solving the difficulties in marketing, no matter from the perspective of topic selection or topic selection. Whether it conforms to the practical principle has also become the key to the success or failure of the author's thesis.

The above is Bian Xiao's sharing on the topic selection and writing principles of marketing papers. I hope it helps your friends. If you want to know more about graduation thesis, please pay attention to this platform. Bian Xiao will arrange and publish it in time.