Elevator speech: it is McKinsey who requires every business person to have the ability to introduce the scheme to customers for 30 seconds. In the overall operation of the enterprise, the 30-second theory has a very close relationship with the implementation and communication of the enterprise development team.
Elevator speech has a certain enlightening effect on secretarial staff's applied writing, especially on some important materials reported to superiors and the writing of leaders' limited speech:
Amazing words: a good beginning is half the battle, and the beginning must be attractive. In a word, it should be as alarming as the morning bell and the evening drum, and there is a feeling that the audience will sit up straight, ears pricked up and eager to listen.
For example, Professor Liu Wendian, a famous scholar in The National SouthWest Associated University, taught students to write articles, and only gave the word "Guanyin Bodhisattva" when he came to power. Liu Jiaoshou's words puzzled the students, and he went on to explain that "viewing" means observing life more, "the world" means understanding the world, "sound" means paying attention to phonology, and "bodhisattva" means having a bodhisattva heart that helps the poor and cares for all beings.
After listening to it, the students suddenly realized that they would never forget the writing secrets taught by the teacher.
Short and pithy: Liu Daqiu, a scholar in the Qing Dynasty, was there; Chinese said: "Wen Guijian. Where the old is written, it is simple, the words are cut, it is simple, the taste is light, it is simple, the meaning is true, it is simple, and the goods are expensive. "
In other words, writing must grasp the root cause, go straight to the theme, outline and simplify the complex. The famous writer Yu Dafu knows the true meaning of short words. He once wrote the words "quick and short-lived" on the blackboard as soon as he came to power.
The audience looked at each other puzzled. Yu Dafu went on to say, "The topic I want to talk about today is Basic Concepts of Literary Creation. These three words are the key points. Fast means happy, short means concise, and fate means never deviating from the proposition. A speech, like a composition, can't be hyped or digressed from Wan Li. It's over. Less than two minutes before and after the speech, this is Yu Dafu's "fast and short-lived principle" for writing and speech.