At the national conference on propaganda and ideological work, to do a good job in propaganda and ideological work under the new situation, we must consciously undertake the mission of raising flags, gathering people's hearts, educating new people, carrying forward culture and displaying image. He also stressed that the purpose of the video exhibition is to promote international communication capacity building, tell the story of China well, spread the voice of China well, and show the world a true, three-dimensional and comprehensive China.

Improve the national cultural soft power and the influence of Chinese culture. This strategy requires high vision and rich connotation, which not only expounds the important aspects of doing propaganda and ideological work well under the new situation, but also points out the important focus of socialist cultural construction in the new era.

The urgent need to strengthen the country's comprehensive national strength. Behind any great cause, it is inseparable from the support of culture. Entering the 2 1 century, with the increasingly fierce competition of comprehensive national strength, the competition of soft power with development road, national image, values and national spirit as the core content is becoming increasingly fierce. Major countries in the world regard improving cultural soft power as an important national development strategy, do everything possible to improve their cultural soft power and strive to take the initiative in the new round of international strategic restructuring.

For China, compared with the rapidly improving hard power, cultural soft power still has shortcomings. We must pay more attention to the construction of cultural soft power, adhere to the coordinated development of "soft" and "hard" strengths, form cultural soft power that meets the competition requirements of big countries as soon as possible, and better occupy the commanding heights of competition in the times.

The inherent requirement of showing China's image as a great power. With the continuous improvement of China's comprehensive national strength and international status, the international community has paid unprecedented attention to China. China needs to know the world better, and the world needs to know China better. It is of increasingly important strategic significance to introduce Chinese culture to the world. Chinese culture advocates benevolence, attaches importance to people-oriented, abides by honesty, stresses dialectics, respects harmony, and seeks common ground while reserving differences, which is conducive to establishing and maintaining China's good international image.

Promote the construction of international communication capacity. The influence of culture depends not only on whether the content has unique charm, but also on whether it has strong communication ability. Actively shape the concept with innovation as the basic feature, and establish the correct direction and scientific path to improve the international communication ability.

At the same time, we should make full use of China's increasing foreign investment ability, the increasing ability to update hardware facilities and the growing cultural industry, support the central media to go abroad, support cultural enterprises to go abroad, and create a basic platform to adapt to the development of the times, science and technology and culture, so as to provide material guarantee for promoting the construction of international communication capacity.

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