1, dissolution of advertising credit system. Mainly manifested in false and exaggerated advertisements, raising commodity prices, using the asymmetry between product information and children's information to induce children to buy products, infringing on the legitimate rights and interests of consumers.

2. The social value of advertising has deviated. Advertising overemphasizes material enjoyment, which leads to alienation of consumption view. Take the star advertisement as an example, it promotes a kind of status and identity, and advocates a blind high consumption.

3. The taste of advertisements is low. Uncivilized phenomena, bad habits and violent dangerous scenes in children's advertising scenes are easy to cause children's imitation and have a negative impact on children's growth and development.

There is a lot of discrimination in advertisements. It mainly includes racial discrimination, religious discrimination, gender discrimination, cultural discrimination and social status discrimination.

5. Product placement lacks supervision. On the one hand, it depends almost entirely on the self-discipline and consciousness of communicators, and there is a gap in supervision.