The National Challenge Cup Competition is divided into "Challenge Cup" business plan competition and "Challenge Cup" extracurricular scientific and technological works competition for college students. The former is mainly a competition for entrepreneurial activities, while the latter is a competition for scientific and technological works of college students, as opposed to scientific and technological works such as academic papers, research reports and scientific and technological inventions. These two competitions are held every other year, which means that there is a challenge cup every year, but the challenge cups for two consecutive years are different types.

"Challenge Cup" China College Students' Entrepreneurship Plan Competition is a leading, exemplary and mass innovation and entrepreneurship competition in extracurricular scientific and cultural activities of college students sponsored by the Central Committee of the Communist Youth League, the China Association for Science and Technology, the Ministry of Education and the National Federation of Students. It is held every two years.

The purpose of the contest: to cultivate innovative consciousness, enlighten creative thinking, enhance creative ability and cultivate entrepreneurial talents.

The contest aims to guide and inspire college students to carry forward the spirit of the times, grasp the pulse of the times, and closely combine the knowledge they have learned with economic and social development. Cultivate and improve the consciousness and ability of innovation, creation and entrepreneurship, and on this basis, promote the vigorous development of college students' employment and entrepreneurship education, and discover and cultivate a group of outstanding talents with innovative thinking and entrepreneurial potential.

The basic way of competition: college students participate in the competition by applying for business plan, and qualified teams can carry out business operation practice on this basis. Invite experts to review and reward outstanding works with certain operability, applicability, good market potential and development prospects. Organize the exchange, exhibition and transfer of works and achievements.