Insurance Thesis Outline Thesis Topic: ........
1. Introduction
1. 1 research background? New technologies represented by the Internet, especially mobile payment, social networks, search engines and cloud computing.
The research significance of 1.2
1.3 research purpose
1.4 Research Summary at Home and Abroad
1.5 the economic theory of this paper
1.5. 1 monetary economics
1.5.2 financial economics
1.6 innovation and research methods of this paper
1.6. 1 innovation
1.6.2 research methods
Case study, literature study and comparative study.
2. Basic principles and current trends of insurance.
2. 1 Classification of major life insurance products
2.2 Classification of major property insurance products
2.3 Main sales channels of life insurance
2.4 Main sales channels of property insurance
2.5 At present, insurance companies are actively exploring new channels.
2.6 Summary
3. Overview of Internet insurance
3. 1 Internet insurance concept
3.2 Classification of Internet Insurance
3.2. 1 traditional network
3.2.2 Mobile WeChat
3.3 Characteristics, Advantages and Disadvantages of Internet Insurance
3.3. 1 Features
merits and demerits
3.4 Development of Internet Insurance
3.5 Development of Internet Insurance in China
3.6 Internet insurance contribution to the insurance industry
3.7 Summary
4. Legal issues of network insurance
4. 1 Written form of insurance contract
4.2 Validity of electronic signature
4.3 Customer privacy protection issues
4.4 Summary
5. Research on online insurance marketing.
5. 1 favorable factors for the development of internet insurance in China
5. 1. 1 policy factors
5. 1.2 network factors
5. 1.3 cost coefficient
4. 1.4 Regulatory factors
5. 1.5 market factors
5.2 China network insurance marketing issues
5.2. 1 network security issues
5.2.2 Problems in Information Construction
5.2.3 Professional Issues of Internet Insurance Product Clauses
5.2.4 Internet insurance product innovation
5.2.5 Internet promotion issues
5.3 Internet Insurance Marketing Strategy
5.3. 1 Accelerate the construction of a safe trading environment for Internet insurance marketing.
5.3.2 Accelerate the construction of information infrastructure and research on key technologies.
5.3.3 Popularization of insurance product terms in insurance network marketing
5.3.4 Develop and promote products suitable for Internet sales, and intensify the development of new products.
5.3.5 Improve the innovation ability of insurance products.
5.3.6 Strengthen Internet promotion methods? Micro-marketing era of social media
5.4 Summary
6. Research on network insurance supervision.
6. 1 Connotation of Internet insurance supervision
6.2 Public Interest and Internet Insurance Supervision
6.2. 1 Basic Theory of Insurance Supervision
6.2.2 Public interest theory and insurance supervision
6.2.3 Significance of Internet Insurance Supervision
6.3 Status of Internet Insurance Supervision in China
6.4 Internet insurance supervision in China
6.4. 1 Lagging laws and regulations
6.4.2 Imperfect organization and management
6.4.3 The supervision mode needs to be improved.
6.4.4 Lack of supervisory talents
6.5 Reference of Internet insurance supervision in developed countries or regions
6.6 Suggestions on Improving Internet Insurance Supervision in China
6.6. 1 Clarify the regulatory principles and objectives.
6.6.2 Adjust the subject and scope of supervision.
6.6.3 Reform the contents and methods of supervision.
6.7 summary
7. Examples of Internet insurance at home and abroad: INSWEB and Datong, Zhongan Online.
7. 1 Foreign Internet Insurance Cases-INSWEB
7. 1. 1 business model
7. 1.2 website function
7. 1.3 interests of the insured
7. 1.4 interests of insurance companies
Finally, 7. 1.5 was obtained.
7. 1.6 the essential reason for the small scale of internet insurance
7.2 Domestic Internet Insurance Cases
7.2. 1 type
(1) Datong net
(2) Insurance company portals
(3) Zhongan Online Property Insurance
7.2.2 Future Trend of Internet Insurance in China
(1) Comprehensive financial platform: Ping An Jin Lu Research Institute.
(2) There may be two major trends in Internet insurance in the future.
7.3 Summary
8. Conclusion
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