First, you need to know what O2O means. Simply put, it is to use online as a platform to facilitate your offline transactions.
I will talk about it in two categories:
The first category is ordinary breakfast shops, fast food restaurants, just doing some small businesses, like street lovers' shops. Maybe you won't think of the platform of catering O2O, and use it as a sharp weapon for your later development. So I said from the beginning, it depends on your attitude and catering style first.
According to the business mentioned by the subject, it can be seen that what the subject refers to may be simply opening a small shop, just a small business in front of us, and will not consider various advertisements such as O2O platform, nor will it know that its role is unimaginable.
The second category is the protagonist behind the real O2O.
Catering entrepreneurs, not only open a small shop, need to do it for immediate survival. Catering entrepreneurs focus on the word entrepreneurship. As an enterprise, some people may do it for their ideals, to realize wealth freedom and to maximize wealth creation.
Based on the concept of entrepreneurs, they are different from ordinary restaurant owners. Although they will open a small shop in the early stage, their management of this small shop is to open, operate, expand, carry forward and expand in the form of a group company, and open a shop in a strategic way.
Secondly, no matter whether the store is big or small, in order to grow, they will definitely establish their own brand, unique decoration, dishes, services and so on. , form a standardized and unified brand form, and establish its own slogan.
The above is a brief talk about the preliminary preparation of catering entrepreneurs, and of course there are many more.
In order to achieve brand awareness, in order to strengthen the visibility of their own stores, in order to achieve brand expansion, in order to join in the later investment and so on. At this time, O2O gradually entered their stage with the birth of the brand.
As a catering entrepreneur, he will try his best to build popularity and promote his own brand through popular online platforms such as Weibo, WeChat and live broadcast. This is a process of absorbing a lot of powder.
Here can be an example: Zhang Tianyi's "Bama Beef Rice Noodle", a post-90s talent of Peking University in Zhang Tianyi, has become a big brand from a rice noodle shop and a big catering company through the operation of official accounts of Weibo and WeChat.
Nowadays, fan punching is popular, and the fan punching obtained today is the practical application of the so-called O2O.
In the current "network celebrity" economy, O2O can be seen everywhere, and many catering people may have unconsciously applied it. For example, sending an in-store Weibo or a small video will unconsciously attract fans to punch in.
In fact, I am now asking, "What role does the operation of the catering O2O platform have for businesses?" It's not a problem anymore It can be said that people often watch live broadcasts, brush Tik Tok, read headlines, Zhihu and so on, and most of them have quietly entered it, but they just don't have professional knowledge to use it.
I want to say here that although it is not deep enough, the subject should be able to understand the role of the O2O platform, and it is immeasurable. If you want to operate professionally, you have to study hard.