Presenter: Chen Changfeng

Professor and Vice President of Tsinghua University School of Journalism and Communication.

Recommended reason: Focusing on a series of case studies of mass media. Each case has a profound meaning, and each case reveals some changes in modern communication practice, which have changed the way our culture works. We will find out how ordinary people hold the media in their own hands, how to become more active and eye-catching in the process of dealing with mass media production and marketing of content products, and at the same time come into contact with a brand-new field: the place where new media and old media collide, the place where grassroots media and enterprise media interweave, and the place where media producers and media consumers interact, all of which are carried out in an unprecedented and unpredictable way.

common people

Presenter: Jiang Yaping

Founder of People's Network, Honorary Dean of School of Journalism and Communication, Nanchang University

Recommended reason: among the classic works on sociology, Gustav, a French scholar? Le Pen's Mob, written more than 100 years ago, has a unique analysis of the public psychology and emotions in the era of change. He thinks that "we must have entered a group era", but at the same time, he is full of doubts about the proposition that people are rational animals. In his view, there is a particularly close relationship between "popular democracy" and dictatorship. This is a controversial and uncertain topic in contemporary China. This book is concise, sharp-edged, beyond the left and right, and is beneficial to today's thinking.

Human network

Presenter: Wu Fei

Dean of School of Journalism, Zhejiang University

Recommended reason: Thinking about the development of human society from the overall perspective can be said to be reflected in Toynbee's historical research. But this book profoundly reveals the theme and how the human world has developed step by step. McNeil and his son analyzed the basic context of the development of human civilization from a brand-new perspective, giving people a refreshing feeling. In this book, they expounded various social communication networks formed between human beings and the rules of organization and communication based on these communication networks, which promoted the transformation and development of human civilization. Although it is a history book, it is of great significance for us to understand the problems and opportunities between human civilizations, promote the nodes of various social networks, and then grasp the solutions of various major international affairs today.

The new strategy of newspaper industry transformation

Speaker: Fan Yijin

Dean, School of Journalism and Communication, Jinan University

Highlight: There are more and more papers and works about the transformation of newspaper industry. This book is a work about transformation written by Chen Guoquan, a media researcher. Chen Guoquan believes that newspapers will not die, some will die and some will be reborn. He believes that newspapers and other new media belong to different media forms, and it is impossible to save another form with one media form. The solution he proposed is to rebuild the platform and distinguish between the profit platform and the influence platform. Although some viewpoints may not conform to the fashionable trend of the industry, some viewpoints are valuable to the industry in transition and confusion. Students majoring in media may also want to know these viewpoints to broaden their views on media transformation.

Public opinion; popular will

Presenter: Zhang Zhian

Dean, School of Communication and Design, Sun Yat-sen University

Highlight: This book is the foundation work in the field of communication. This paper gives a panoramic description of public opinion for the first time, effectively sorting out a series of unavoidable problems in public opinion research, such as where public opinion comes from and how to form it. What kind of results can it cause? Who is the public? What does public opinion mean? Is it only spread among the masses or is it formed by the masses themselves? When will it become an independent force? This paper makes incisive and profound exposition on prejudice, interests, the formation of general will, democratic image and other issues, and completes the first comprehensive exposition on the phenomenon of public opinion communication in the history of journalism, laying a foundation for future generations' research.

Ten basic principles of news

Moderator: Dong

Dean, School of Journalism and Communication, Chongqing University

Recommended reason: We can regard this book as a conflicting text of different news ideas under the background of great changes in communication structure. It not only responds to the new communication environment faced by the press, but also further expounds the traditional basic problems (such as authenticity and objectivity) of the press under the new communication background. Generally speaking, it shows optimistic judgment and positive attitude. What is the news? How to do news? What kind of news ideal and professional self-confidence should we adhere to? Reading this book will be rewarding.

Communication and society: political, economic and cultural analysis

Presenter: Zhao Lifang

Vice President of School of Literature and Journalism and Communication, Minzu University of China

Recommended reason: This book contains a lot of works devoted to communication and social issues by the author in recent ten years. These papers not only show the broad knowledge field of political economy research of cross-cultural communication, but also provide a theoretical path to investigate cultural communication in the "external" social power relationship. The author not only clearly establishes two explanatory core categories of "power" and "society" in communication studies, but also covers the most important issues in modern politics such as globalization, sovereignty, democracy and equality, fairness and diversity from an overall historical perspective. Students can get a whole historical perspective, so it is possible to look at and think about China's media beyond the concrete.

Pursuing the lost tradition? Wave at the bottom of the pen: an interpretation of the history of China's speeches in the past century? Scholar's Feelings: A Centennial Sketch of China's Discourse History

Presenter: Zhang Xiaofeng

Vice President, School of Journalism and Communication, Nanjing Normal University

Recommended reason: Although the series of "A Hundred Years' History of China's Speech" written by Mr. Fu Guoyong is only a brief integration of typical events, typical figures or typical newspapers and periodicals, the author depicts a magnificent picture of struggle in the history of modern news communication in China with passionate pen and ink, flesh-and-blood historical facts and scattered but not chaotic structure, showing the benevolence, ambition, backbone and self-confidence of a large number of people with lofty ideals, and also reflecting the status of state-owned assets and the style of newspapers. It is far-reaching and thought-provoking. Journalism students may wish to be supplementary reading materials for news history, learn to watch the weather, be good at grounding gas, and have righteousness in their hearts.