1. A new understanding of innovation: combinatorial innovation (reorganization of basic elements);

2. The method of combinatorial innovation: the combination of supply and demand;

3. How to carry out combinatorial innovation: maximize a single factor;

Second, combined with work and study experience:

1, what is innovation:

The previous understanding of innovation is that there is nothing new, and the focus of innovation is also in other fields; As we all know, the more new things, the smaller the chance of innovation, and the greater the chance of success in innovation on the existing basis. Through the study of combinatorial innovation, I learned a regular way to follow. Innovation is no longer imaginary. The test is not only human imagination, but also the ability to disassemble and organize things.

2. Combination innovation method: the combination of supply and demand.

Three elements of the combination of supply and demand: supply (technology, products); Demand (customers, users); Connect (platform, organization).

When carrying out innovation, we can analyze it from three dimensions, that is, what elements can be split and innovated respectively in technology and products, customers and users, and platforms;

3. Maximize a single factor:

? I realized the importance of the second growth curve before, but the second curve is not so easy to find. If you want to find the second curve, you need to find the breakpoint of the second curve.

? How to identify the breakthrough point: a single factor changes at ten times the speed; For technology and products, customers and users, the platform analyzes and identifies which factor may increase tenfold, so as to seize the opportunity and find the breakpoint of the second curve.

? How to break through the breaking point: in the past, the second curve always looked for new business outside the existing products and businesses, but the second curve often grew in the products of the first curve; It is necessary to focus on a core element of the first curve and invest a lot of resources, and then grow this core element into a whole of the second curve. Finding the second product is also an inspiration for material products. We must think about how to find new product modules, and at the same time consider how to develop the second curve in the core elements of existing products.

I have been thinking about the breakthrough point of material tracking in the afternoon. For customers and users, it is difficult to make a big change in management ability and demand in a short time, so we can only work hard on products and technologies. The unit docking determined now may become the key factor to promote the ten-fold growth of material tracking, and we should learn how to split elements better in the future.