Chapter I Introduction to Etiquette

Section 1 Concept and Origin of Etiquette

First, the concept of etiquette

Second, the origin of etiquette

Section 2 Characteristics and Principles of Etiquette

First, the characteristics of etiquette

Second, the principle of etiquette.

Section 3 Functions and Learning Methods of Etiquette

First, the function of etiquette

Second, the learning methods of etiquette

summary

Thinking and practice

Chapter II Personal gfd Etiquette

The first section grooming etiquette

First of all, modification

Second, hair style and hair accessories

Section 2 Attitude and Etiquette

First of all, gestures

Second, standing posture

Third, walking posture.

Fourth, sitting posture

Five, squat posture

Sixth, expression

Section 3 Instrument Etiquette

I. dress etiquette

Second, jewelry etiquette

case analysis

summary

Thinking and practice

Chapter III Modern Social Etiquette

Section 1 Meeting Etiquette

First of all, greeting etiquette

Second, address etiquette.

Third, introduce etiquette.

Fourth, handshake etiquette

Verb (abbreviation of verb) greeting etiquette

Section 2 Conversation Etiquette

I. Principles and requirements of conversation

Second, the language of conversation.

Third, misunderstandings and taboos in conversation.

Fourth, the skills of conversation.

Section 3 Communication Etiquette

First, the etiquette of getting along with people.

Second, visit etiquette.

Third, the reception etiquette

Fourth, gift-giving etiquette

Section 4 Party and Celebration Etiquette

First, the banquet etiquette

Second, the dance, tea party, party etiquette

Three. Wedding, birthday, celebration and funeral etiquette

case analysis

summary

Thinking and practice

Chapter IV Modern Business Etiquette

Office etiquette on the first day

First, the office environment etiquette

Second, the office etiquette taboo

Third, the etiquette of colleagues.

Fourth, job interview etiquette

Section 2 Etiquette of Business Activities

First, commodity promotion etiquette

Second, business negotiation etiquette

Third, business etiquette.

Fourth, business communication etiquette.

Verb (abbreviation of verb) business reception etiquette

Section 3 Etiquette of Service Industry

I. Service Etiquette in Shopping Mall

Second, the catering service etiquette

Third, the hotel service etiquette

Fourth, tourism service etiquette.

case analysis

summary

Thinking and practice

Chapter V Foreign Etiquette

Section 1 Overview of Foreign Etiquette

First, the principle of foreign etiquette

Second, the etiquette of receiving foreign guests

Third, escort and travel etiquette.

Four. Etiquette of clothing, food, housing, transportation and visiting in foreign-related communication

Verb (abbreviation of verb) gfd in foreign-related situations

General rules of international etiquette of intransitive verbs

Section 2 Customs and Taboos of Different Countries (Regions)

I. Asia

Second, Europe.

Three. America and Pacific region

Four. Africa

Verb (abbreviation of verb) international gesture guide

case analysis

summary

Thinking and practice

The next public * * * relationship.

Chapter VI Overview of Public-Private Relations

The first section is the relationship between the public and the public.

First, the concept of * * * relationship

Second, the relationship between public relations and related disciplines

Section 2 Emergence and Development of Public Relations

First, the emergence of the relationship between the public and the public

Second, the development of public and public relations.

Iii. Basic principles and functions of public-to-public relations

Section 3 Elements of Public and Public Relations

First, the main relationship between the public and the public

Second, the object of public relations-the public

Third, the communication and media of public relations.

case analysis

summary

Thinking and practice

Chapter VII Work Procedures of Public Relations

The first section * * * public relations survey

First, the contents of the investigation on the relationship between the public and the public

Second, the investigation methods of public relations

Thirdly, the design of the questionnaire

Fourth, write an investigation report.

Section 2 Planning of Public Relations

First, the meaning and principles of public relations planning

Second, the public relations planning procedures

Section 3 Implementation of Public Relations

First, choose the right media.

Second, the obstacles to the implementation of public relations

Third, the timing of public relations activities.

Four, several problems that should be paid attention to when choosing the opportunity.

The fourth quarter * * * relationship effect evaluation

First, the connotation and significance of public * * * relationship evaluation

Second, the evaluation procedure

Third, the evaluation method

Four. Evaluation content

case analysis

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Thinking and practice

Chapter VIII Publicity of Public Relations

Section 1 Public Relations News Publicity

First, the use of news media in public and public relations

Second, the characteristics of various news media

Third, planning news events.

Fourth, press conference (press conference)

Section 2 Public Relations Advertising

First, public relations advertising and its functions

Second, the types of public * * * relationship advertisements

Third, the production requirements of public relations advertisements

Section 3 Organization Identity System -CIS

First, the meaning of CIS

Second, the main functions of CIS

Third, the composition of CIS.

Four. CIS importer

case analysis

summary

Thinking and practice

Chapter IX Organization of Comprehensive Public Relations Activities

Section 1 Organization of the Exhibition

First, the communication characteristics of the exhibition

Second, the type of exhibition

Third, the organization and implementation of the exhibition

Section 2 Organization of Visits and Reception Activities

First, the reception target for opening to the outside world.

Second, the content of the visit

Three. Organize and arrange visits and reception activities.

Section 3 Organization of Sponsorship Activities

I. Analysis of the purpose of sponsorship activities

Second, the types of sponsorship activities

Three. Principles of sponsoring activities

Four. Procedures for implementing sponsorship activities

Section IV Organization of Special Plans

I. Themes and forms of special programs

Second, the organization skills of special programs

Three. Matters needing attention in special programs

Section 5 Crisis Public Relations

I. Investigation and judgment of crisis events

Second, the basic policies to deal with crisis events

Third, the response to the crisis countermeasures

case analysis

summary

Thinking and practice

refer to