With the rapid development of the Internet economy, the information on the Internet is growing exponentially, and it is necessary to use search engines to find things of interest in the vast ocean of information. It is precisely for this reason that search engines occupy a very important position in the Internet system, which also brings huge traffic.

At the same time, we also need to pay attention to the fact that netizens often search for keywords they are interested in when using search engines. In this way, keyword-based marketing will undoubtedly bring high-value users to brand owners. Coupled with massive traffic, this makes brands rely on search engines for marketing, which can reach huge and accurate users. In this way, search engine marketing came into being.

There are two kinds of common search engine marketing, bidding search engine marketing and natural search engine marketing. The former is usually called SEM, and the latter is called SEO.

The difference between the two is that the former pushes its own advertisements by buying keywords, while the latter puts its own website in a higher natural ranking through website optimization.

So SEM takes effect quickly. As long as you are willing to spend money on keyword advertisements, you can push your advertisements to relevant people. While SEO is slow, and catching big fish is a long-term strategy. Is it better to do SEM or SEO? Personally, if the funds are abundant, both marketing methods can be used.

If you have more ideas, welcome to discuss and study with us.