Last weekend, Suning opened two new branches in Guangzhou at the same time, and Gome also launched an "air-conditioning price war", which can be described as tit for tat. Yesterday Paler consulted Mr. Luo Qingqi, a senior director, to discuss the marketing model of Gome and Suning.
Although there are fast and slow, there is no essential difference between the expansion styles of the two. In 200 1 year, Suning proposed to open 1500 stores a year, which surprised the industry. Later, there was a financial black hole in Suning, and the pace of expansion became steady. Last year, they only accounted for 5% of the retail share of household appliances in China, which shows that the number of electrical retailers in China is still large and small.
Gome and Suning, who outsource services, earn the difference in service wholesale. The other is self-service.
There are also differences in management structure. Gome separates procurement from marketing, while Suning believes that procurement and sales should be separated, and the marketing center is the core department of Suning.