College Students' Innovation and Entrepreneurship Thesis: If you do the same thing as a big company, its strength is very strong and it has no advantage compared with him. So, if you draw a map of the whole industry, you can see which fields are occupied by who and who has what advantages. You should find something to do that is not on the map. For example, the search that everyone didn't pay attention to a few years ago has now been done. Start-up companies should do their own things in a down-to-earth manner. It is meaningless to try to do everything, subvert and destroy anyone when they are very young. Small companies should learn to cooperate with big companies and make friends. If college students cooperate with others in this industrial chain, they will be more successful. After nearly 20 years of rapid development, China's securities market has expanded rapidly in terms of market size and investor groups, financial products and investors' demands have become increasingly diversified, and the competition in brokerage business has become increasingly fierce. It is reported that orient securities recently launched the second venture of brokerage business, and college students' innovation and entrepreneurship papers strive to enter the top ten in the industry. Orient securities said that the company established the concept of "market-oriented, customer-centered", vigorously strengthened the construction of service system, promoted the reform and innovation of mechanism system, successfully completed the target and task of starting a brokerage business, and firmly established the basic position of brokerage business in the company's income composition. This year, orient securities launched a new round of development strategic planning, and proposed to return to the functional orientation of capital market intermediary services and vigorously develop low-risk intermediary business. Among them, the brokerage business puts forward the goal of the second venture, and college students' innovation and entrepreneurship papers strive to enter the top ten industries. In order to implement the strategic policy of the second venture of brokerage business and realize the effective transformation of profit model and service model, orient securities made brokerage business the top priority of this year's work, and said that in the next three to five years, the company would concentrate on building the core competitiveness of brokerage business. Orient securities said that the construction of professional marketing team and high-level consulting team will be the core of the second venture of brokerage business. Through the construction of two teams, we will strive to improve customer satisfaction and loyalty, enhance the profitability of the sales department, and increase market share, customer assets and customer number. At present, orient securities has initially established a consulting team led by brand analysts to optimize innovative consulting products and continuously improve the quality of consulting services, which has been welcomed and recognized by customers. The company will further accelerate the construction of the consulting team.