1, source of case analysis paper
Case materials must be obtained by students' personal experience (such as through their own work or in-depth investigation and research); In principle, the unit involved in the case materials is suggested to be an enterprise. For cases with special practical significance, it can also be aimed at a certain industry, a scientific research institute, a university or a certain economic department of the government. The case materials shall be true and reliable, and the support and consent of the person in charge of the unit shall be obtained. Should not violate the relevant laws or harm the interests of the unit. When necessary, you can conceal the name of the unit, the true identity and name of the relevant personnel, and relevant data.
2. Composition of case analysis report
(1) Scenario Description-Analyze the scenario in a given case (enterprise introduction, case introduction).
(2) Cause analysis-analyze the causes of the problem (the current situation of the enterprise and the reasons for the formation of the case)
(3) Propose alternatives-analyze solutions to problems and propose feasible alternatives.
(4) Evaluation and selection-evaluation and selection of alternatives.
3. Text of the case
The text of the case is the core of the main part of the case, and it should introduce the person, organization and process of the incident. The main content of the case can be organized in chronological order or logical order of events. Try to add some figures and charts to deepen readers' understanding of the case.
(1) The narrative of the case text should be comprehensive, thorough and objective, so as not to increase the author's subjective analysis and evaluation. At the same time, we should pay attention to the realism and vividness of the plot.
(2) The organizations, figures and statistics involved in the text of the case can be properly handled technically. For example, hide the real names of organizations and people and use pseudonyms to enlarge (or reduce) the real year-on-year statistics.
(3) The contents in the case text can also be appropriately marked according to the needs of writing.
4. Do a case study.
Case analysis is a systematic and in-depth analysis of cases after case introduction. The analysis report only focuses on the text of the case, which requires that the important contents of our case need to be fully reflected in the analysis report; The materials appearing in the analysis report must also be included in the case text. In the process of discussing the problems in the case, we can't be divorced from the case itself and can't extend it excessively.