Vipshop will buy "genuine insurance" for every commodity to ensure the quality of every commodity from the source to the user. At the same time, Vipshop will deploy teams in warehousing, logistics, technology and customer service to ensure every user's shopping experience from browsing orders to receiving goods after sale.

Vipshop will insist on providing the best price/performance ratio on the premise of good product quality, and select good quality products for nearly 300 million users through big data and intelligent analysis through the selection advantages established by setting up a buyer team in 10 countries and regions around the world. In the past nine years, Vipshop has cooperated with more than 20,000 brands, of which 2,200 are exclusive brands of the whole network. Many merchants have been in Vipshop for longer than many people's "online shopping era".

Huang Hongying, vice president of Vipshop, said: "The new positioning language emphasizes that Vipshop is upgrading from a' global platform for selling genuine and good goods' to a' global platform for quality lifestyle'.

"Global" represents direct overseas purchase of global brands, "Selected" represents intelligent recommendation of professional buyers according to big data, "Authentic" represents our paranoid pursuit-self-operated goods, self-operated warehousing and self-operated logistics, and "Special sale" is to provide special goods, deep discounts and supporting financial services for nearly 300 million users. "