A professional AE personnel should have comprehensive advertising marketing knowledge and follow the whole process of advertising planning, design, production and delivery. To be an AE, you need to have the ability of accurate judgment and reasonable suggestion, process management, teamwork, customer service, creative judgment, strategic thinking and financial management.
The position above AE is AM [Account Manager]-Account Manager.
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Good mentality is the foundation of creating gold medal AE, and specialty is the key to AE success.
The characteristics of AE work do not allow wasting a little time, and require AE to enter the role quickly. The following are self-improvement exercises from the following aspects: "Quickly enter the role ability upgrade, quickly and correctly upgrade the mobility, and efficiently upgrade the time management".
First, quickly enter the role ability upgrade:
1, AE should define the core business content of the company;
2.AE should be familiar with the company's core business processes as soon as possible;
3. Learn advertising professional knowledge such as advertising planning and creativity, and master the knowledge system of professional skills such as market positioning, functional positioning, advertising appeal, selling point analysis, image packaging strategy and negotiation strategy of the project;
4. Make a detailed business development plan.
Second, fast and correct mobile upgrade:
1, set the work target;
2. Improve mobility in the right way;
3. Change your mind: Let's think about two questions: Why are you afraid to pick up the phone and call the customer? Why don't you have the confidence to communicate with customers face to face?
Third, efficient time management upgrade:
1, effective use of time: AE is an enthusiastic workaholic, and off-duty time is also your working time, entertainment time, and also your better working time.
2. Accurately grasp effective communication: In the process of planning and design, it is very important to accurately grasp the needs of customers, formulate effective solutions and strategies, fully communicate with customers and internal technical departments, and correct possible cognitive differences and mistakes, which can effectively avoid misunderstanding and rework and ensure that the proposal or design scheme is in place accurately.
3, efficient work: highly focused, at work, don't let yourself have the opportunity to distract yourself. At the same time, you should keep a clear head. If you encounter dizziness, make a cup of tea or coffee to relieve it, so that you can continue to work efficiently.
Baidu encyclopedia -AE