Hubei Longwanghen Fishing Gear Group Co., Ltd., founded in 1993, is a well-known leading enterprise in fishing gear industry at home and abroad, specializing in the research and development of bait, fish attractant and various fishing tackle, and is known as "the pioneer and leader of China bait industry".

The group company was established in 2007, with nearly 300 employees and total assets of nearly 300 million yuan. It owns several professional and independent fishing gear subsidiaries, such as Hubei Longwanghai Fishing Gear Group Co., Ltd. (bait company), Hubei Yiken International Outdoor Fishing Gear Chain Co., Ltd., Hubei Ailong Carbon Fiber Technology Co., Ltd. and Hubei Hayes Longteng Trading Co., Ltd. (e-commerce), as well as Southern Branch (Guangzhou), Ecological Fishing Research Park, Longwanghai Fishing School and Fishing Club.

After 22 years of exploration and development, the company has developed and put more than 2,000 kinds of outdoor fishing products of multiple brands on the market. The Group also invests in cultural media, real estate, finance and other industries.

As the legal representative of Wuhan Wicker Fish Technology Co., Ltd., Wuhan Yida Fish E-commerce Co., Ltd. and Wuhan Wicker Fish Outdoor Products Co., Ltd., Zhou Jun is a shareholder of Wuhan Wicker Fish Technology Co., Ltd. and Wuhan Yida Fish Outdoor Products Co., Ltd., and an executive of Wuhan Wicker Fish Technology Co., Ltd., Wuhan Yida Fish E-commerce Co., Ltd.,