How did Li Jiaqi and Via get angry? Let's start with Li Jiaqi. Li Jiaqi became popular on major websites with Li Jiaqi's classic sentences "Oh, my God" and "Buy it". In addition, Li Jiaqi's A side is a "money-making artifact" and his B side is extraordinary diligence. The live broadcast room lasted for 5 hours and sold 1.5 million lipsticks, with a turnover of 3.53 million yuan; 365 days a year, he has a total of 389 live broadcasts, with an average of 6 hours per round. At most, he has tested 380 lipsticks in 6 hours. It's hard for people who work so hard not to think about fire!
Let's talk about Viya again. Viya's resume is also very colorful and very popular, which makes Viya dare not think about it! Before that, Viya worked as a singer, acted in advertisements, opened a boutique, experienced unsuccessful business and sold real estate, and finally became a woman who contracted half of your daily necessities and sold rockets.
Whether Li Jiaqi or Victoria's fame, Li Jiaqi has long been in the whirlpool of public opinion, and many people have never heard of Victoria before. On the popularity of Weibo, Li Jiaqi has been on the hot search list for three days in a row, while Victoria is only a fraction of Li Jiaqi. However, judging from the total number of viewers and the volume of goods brought by Taobao Live Room, Viya will explode Li Jiaqi every day. Why is VIA better than Li Jiaqi, the first lipstick brother? Viya doesn't say "OMG, it's beautiful, buy it" easily, even without an impressive sentence, but she often talks about her husband Haifeng and pays attention to having a seven-year-old daughter. The ability of these two people to carry goods must be very good, the difference is not very big, they are both excellent.
What Li Jiaqi and Via recommend is cheaper. What Li Jiaqi and Via strongly recommend has advantages. In fact, it depends on what brand you cooperate with, and the brand products you cooperate with will be much more favorable. But when two people sell the same thing, I will basically choose Li Jiaqi. Because what Li Jiaqi sells is of higher quality, there are basically no shanzhai. Although Viya is also quite good, it sells a variety of things, and sometimes it sells some strange and unheard-of things, but Viya loves powder very much, and sometimes the discount rate is greater than that of Li Jiaqi. But the actual choice depends on everyone, in the case of shopping or on-demand!
The incomes of Li Jiaqi and Via both increased by nearly 1 billion yuan. Behind the repair is the continuous high-toughness live broadcast room. According to the data of BOSS direct employment network, nearly 40% of the employees of "business with goods" work 8- 12 hours a day, and 17.8% of the network anchors work continuously for more than 10 hours, which means that many employees of "business with goods" just need to stay awake to cope with the camera.
As for the discussion about the 600 million income of Li Jiaqi and Viya live broadcast every night, many shops go out to expose information, which is divided into two parts. Store No.2 claims that there will be established partitions in general contracts, and 40% of the goods brought in the live broadcast room will be drawn. Regardless of the price, tens of thousands or tens of thousands are the same optimization algorithm. In addition, the fee earned by the big anchor does not include tax, and the store will generally pay taxes to the anchor, which means that the commission earned by the network anchor is the net profit.
Shopkeeper 2 claimed to be one of the live broadcast rooms of famous brands in Li Jiaqi, and Li Jiaqi took it at 20% of the retail price. Take their fast-selling well-known brands as an example. The profit rate is low. Counting the transportation fee, service platform, live room squatting fee, special price and network anchor commission, a live room will lose at least several million yuan.
However, they still feel worthwhile because of the exposure generated by Li Jiaqi. As a well-known brand, they didn't participate in the live broadcast room in Li Jiaqi to sell things better, but only used it as the total traffic application of a top-end network celebrity. The live broadcast room adds a communication channel, and the total flow of the live broadcast room and the use value of the second broadcast after it far exceed the loss.
Choosing money, writing advertising slogans, making up hair styles and shooting are all done by one person, which is the daily true portrayal of most network anchors carrying goods. The little assistant's network anchors are not as many as expected. According to the survey data, 44.3% of the elite team with network anchors has only one person. With the continuous development trend of the field of "promoting economic development with goods", online celebrities compete with big-name stars in the same field, which makes everyone's cognitive ability of "low" in this field constantly distorted and stereotypes are constantly being broken. According to the data information of BOSS direct employment network, more than 60% of the available network anchors have been applied by their relatives, without any doubt.