1994 graduated from Zhengzhou university. In 2008, he obtained the senior MBA from Carlson College, University of Minnesota (EMBA program with Sun Yat-sen University, taught in English). In his early years, he worked in many media, from 1998 to 200 1 as the head of public relations department in TCL Group and Kelon Group. 200 1 Worked in southern window, a famous national political and economic magazine. In 2003, he founded a marketing magazine and served as editor-in-chief and general manager. In 2008, he was the chief planner and editor-in-chief of Southern Entrepreneur magazine, and founded the website "China Marketing Resources Online".