The model essay is as follows:
Enterprise profile
Enterprise Name: White Collar Concept Rest Co., Ltd.
Nature of enterprise: limited liability company
Enterprise tenet: based on lunch break service, provide simple equipment fitness, aromatherapy, oxygen bar and pressure venting services during non-lunch break, and provide convenient and suitable places for white-collar workers to rest and relax.
Corporate culture: rest, comfort and humanistic care
First, the enterprise strategy:
1. Initial goal: within 1-2 years after the establishment of the enterprise. Strive to seize the opportunity and have advantages. In the second year, the scale will be expanded to 2.5 times of the initial scale, and the Beijing market will be quickly occupied and a firm foothold will be established.
2. Mid-term goal: within 3-4 years after the establishment of the enterprise. With strong economic strength and rich management experience, we can take the lead in opening a small branch in other big cities with huge markets to help them gain a firm foothold and grow.
3. Long-term goal: the enterprise has been established for more than 5 years. While vigorously developing the scale of the first branch to become the parent store, we will open two branches similar to the first branch in two other cities or regions with huge market potential and suitable for development, so as to comprehensively manage development and share common strategies. Then, four large-scale urban white-collar lunch rooms, such as the parent store, maintain their advantages and develop together.
Second, the project service introduction
1. Basic introduction of the project:
Project Name: City White Collar Lounge
2. Project concept:
White-collar workers are often worried that they can't find a place to take a lunch break or pass the time, so many people have to spend a noon at their desks. Our lounge is designed to provide a place for people who can't find a place to take a lunch break. In addition, the lounge mainly provides lunch break service, and provides simple equipment fitness, aromatherapy, oxygen bar and pressure venting services during non-lunch break, which provides a convenient and suitable place for white-collar workers to rest and relax.
3. Introduction to the project
With the accelerated pace of life, many companies are implementing a "nine to five" work and rest system. In this way, the lunch break, including lunch, is only over an hour.
In such an embarrassing period of time, many office workers can only work in the boring afternoon in the office, or simply sleep at their desks. We also found that at noon, there were more customers in comfortable and quiet places such as hair salons, beauty salons, teahouses and cafes than on weekends.
However, although the environment in these places is good, as a place for taking a nap, the consumption seems to be high for white-collar workers. So we propose to open an urban white-collar lounge in Tsinghua Science Park, which is a densely populated place. This project takes "taking a nap" as the theme, and pays attention to the characteristics of novelty, elegance, simplicity and comfort.
Because the nap time is only a short time in a day, in order to make rational use of space and time, we will also provide some supporting services, such as fitness, aromatherapy, oxygen bar, pressure vent room and so on.
4. Advantages of the project
Comfortable rest environment: our lounge will be decorated warmly, and being in it is a feeling of returning to nature. The decoration in the room is made of pure natural materials, such as natural hemp, cotton and wood. Put green plants in the lounge.
Pleasant ornaments, where you can feel the surrounding forests or green grass, the rest beds are independent of each other, ensuring that customers do not disturb each other when they rest, maintaining personal privacy, and playing soothing music when most customers are about to rest, so that customers can have a high-quality nap.
5. Humanistic care
When the hot summer comes, the lounge will provide customers with tea, seasonal fruits, aromatherapy, oxygen bar and other services free of charge, so that busy white-collar workers can relax in the shortest time, relieve stress, get high-quality enjoyment and let customers sleep with a good mood. At the same time, in order to ensure that customers have a good rest and do not delay their work, the lounge will provide wake-up service, and register the wake-up time at the staff before lunch break, so that customers can have a safe lunch break.
We also provide monthly bed service, and we will not lease the beds designated by customers to other customers for one month. On the one hand, it dispels customers' concerns about bed hygiene, on the other hand, it also reduces the pressure of cleaning beds in the lounge.
6. The price is moderate
The lounge provides an environment as quiet and comfortable as the coffee shop and tea room, even better than them. After estimating various costs, the lounge pricing 15-20 yuan/hour is within the acceptable range of ordinary white-collar workers.
7. Make full use of resources
Because siesta only takes up a small part of a day, only providing a place for siesta will lead to a waste of lounge resources. Therefore, during the non-lunch break, beds will be concentrated to make room for white-collar workers to provide simple fitness places, and sandbags will be prepared separately in the lounge to vent toys. To meet the needs of white-collar workers to vent their pressure after work. In addition, we also provide oxygen bar, aromatherapy and other services.
Extended data:
A business plan is a well-thought-out blueprint, which is based on data, cases and facts, used for a specific purpose (usually financing), and supported by specific conditions and resources to predict a business plan that will generate considerable returns. Although there is uncertainty, it uses convincing language and action plan to make readers (mainly investors) cast a vote of confidence in its content.
A good business plan can convince people that if they follow the plan, they will succeed. The business plan should reflect the operator's understanding of the project and grasp the success of the project. Highlight the core competitiveness of operators. The minimum embodiment is how operators create their own competitive advantages, how to stand out in the market, how to win a larger market share, and how to develop and grow.