"The right person should be placed in the right position. This is my philosophy."
"We still have a lot of responsibilities. If you just want to solve the problem of personal food and clothing, there is no need to work so hard. "
The classic review "Guanfu" went on the market five years ahead of schedule.
Listing is undoubtedly the hottest topic of domestic private enterprises recently. With the continuous improvement of international and domestic capital markets, private enterprises are increasingly locking their development track in listing. Guanfu Home has also embarked on the "red carpet" of domestic small and medium-sized boards, ending the long-distance listing for more than five years. In Lin's words, it is "five years ahead of schedule".
200 1, Guanfu began the shareholding system reform. A family-run private enterprise has defined everyone's goals and development direction in the form of shareholding system. From 200 1 to 2006, the domestic stock market turned from a trough to a bull market, and the relevant policies continued to mature for five years. Nowadays, listing financing has become the consensus of private enterprises. Lin said that compared with many companies that plan to go public now, our speed is still relatively fast. Listing is not a simple sentence. Our vision of the capital market is five years ahead of that of ordinary enterprises. Although we have experienced several major changes in the China stock market during this period, we still cherish this opportunity because we have also been trained.
In Lin's view, the social responsibility of an enterprise lies in how much wealth it has created for others and what it has brought to its industry. A few days ago, the responsible person of China Ceramic Industry Association and his party visited Guanfu Co., Ltd. and made an evaluation of Guanfu, which "created a profitable business model of domestic ceramic industry and brought new ideas to traditional industries".
The entrepreneurial process from selling products to "buying" products.
Unlike many entrepreneurs in the local manufacturing industry in southern Fujian, Lin started as a marketer. His hometown Dehua County is the famous porcelain capital of China. As early as the early 1990s, the Lins' family took their hometown products to Fuzhou, Shanghai and other places for distribution.
From 65438 to 0995, Lin, who had established a certain channel network in Fuzhou and Shanghai, returned to his hometown of Dehua and set up a factory to determine the development direction of household products. From the original Huapeng Colored Porcelain Factory and Guanfeng Heat-resistant Porcelain Company to the present "Guanfu", Lin has stopped further manufacturing investment and turned from selling products to "buying" products, because the supply of products from dozens of "partners" across the country is sufficient.
Lin believes that the "five-day delivery" system has contributed to the leading position of home furnishing among domestic peers. "Others have products, but they don't have our channels."
Lin has invested more than 200 million yuan to establish a nationwide sales network and logistics distribution network system, and set up a "five-day" unified firm in more than 30 large and medium-sized cities such as Beijing and Shanghai.
Franchise dealer system covering major regions of the country. At present, the company has four franchised distribution enterprises 14 with the unified name of "Five Days", more than 20 subordinate offices and distributors, and its products have entered more than 5,700 large supermarket chains, stores and other wholesale markets nationwide.
Different from the fact that 90% of the domestic ceramic industry is exported at present, Lin has been committed to the domestic market since the 1990s. "Because of China's large population and rising living standards, we must first keep the market at home." Lin said to.
In the past ten years, the country's export and foreign investment policies have changed. From export tax rebate to gradually reducing or canceling export tax rebate; From vigorously introducing foreign capital to selectively attracting foreign investment, China enterprises are encouraged to go abroad. The export tax rebate has been continuously lowered, the RMB has appreciated, and the price of raw materials has risen ... Export-oriented enterprises are facing more and more difficulties and challenges, but "Guanfu" has gone all the way, laying its leading position in the domestic household products market. Now, it has begun to look to the international market.
In the United States and Canada, as long as there are Chinese supermarkets, you can see Guanfu's household items. "Whether it is wholesale channels, supply channels or even retail channels, we have established a considerable network, which domestic and foreign buyers can't ignore."