1) The industry, business nature and scope of the enterprise;
(two) the contents of the main products of the enterprise;
(3) Where is the market of the enterprise, who are the customers and what are the demands;
(4) Who are the partners and investors of the enterprise;
(5) Who are the competitors of the enterprise, and what influence do the competitors have on the development of the enterprise?
2. Company Profile: This part introduces the company's purpose and objectives, corporate culture, corporate governance structure, long-term development planning and business strategy. It should be specific to each department, job responsibilities, and even the number of employees at the beginning of its establishment.
3. Products or services: also known as profit model, introduce the performance, technical characteristics, typical customers and profitability of our products and services, as well as the future product research and development plan, and provide relevant patents, copyrights, government approvals, appraisal materials, etc. This aspect must reflect the core competitiveness of our products or services.
4. Strategic planning and implementation plan: With high-quality products and good market opportunities, a practical implementation plan is needed to ensure the ultimate success. In this part, we should focus on the allocation of personnel, funds, resources, channels and cooperation in order to achieve strategic goals. The implementation plan should be consistent with other chapters in the plan. For example, the product plan is consistent with the future research and development of products and services, the fund allocation is consistent with the fund use plan, and the staffing is consistent with the human resource planning. . . . . . 5. Market competition analysis: also known as market environment analysis, in the market competition part, the overall market development trend, market segment capacity, future growth forecast and main influencing factors are emphatically analyzed. Competition analysis mainly includes the advantages and disadvantages of major competitors and their own KSF analysis (SWOT analysis can be used). It is best to estimate the market capacity and forecast the future growth data from the survey or research report of a neutral third party, and avoid self-estimation (market research can be done if possible). Study methods and strategies to defeat opponents.
6. Marketing strategy and tactics: classify the target market and customers, and list the corresponding marketing plan for each subdivided target market to ensure to maintain and improve the market share of the company's products or services. (It is necessary to analyze the marketing strategy and tactics of newly established enterprises) (combined with point 4)
7. Management team: introduce the important leaders of the company in detail, including positions, work experience, abilities, specialties, education level, etc. And briefly list all employees of the company, including the number of part-time employees, roughly classified; Identify job openings. Venture capitalists play a very important role in the human factor of the whole project.
8. Financial forecast and financing plan: introduce the company's current operating income, cost and cash flow. Forecast the financial statements in five years' time, and plan the exit mode of investment, whether it is public listing, stock acquisition and sale, or merger and acquisition. (It must be realistic and feasible. Remember that TVC is experienced, not a fool. )
9. Investment recovery: also known as risk aversion: summarizing the company's income sources and predicting the income growth in a period of time is the key to obtaining VC support. The purpose of any businessman is to make a profit.
10, appendix:
Materials supporting the above information: management resume, sales brochure, product or service drawings, etc.
Through the above summary, it is not difficult to see that the focus of the company's planning book is: the uniqueness of products (services), detailed market analysis and competition analysis, realistic financial budget, clear investment recovery methods (risks), and capable management team. Only the above five points can attract the attention of VC!