1. His works are few in number and have no new ideas, which can't meet the audience's expectations for music.
Shang Shida didn't take part in any variety shows and didn't carry out large-scale publicity, which is unfavorable in today's entertainment environment.
3. His personal life and experience have not been fully displayed, and Shang Shida has not used social media and other channels to share his life, which makes him lack the opportunity to interact with fans and establish contact.
Generally speaking, the popularity of an artist is influenced by many factors, including their musical talent, personal charm and interaction with fans.