The street was established in 1956 1. It is one of the old streets with a long history in jiangdong district, and also a traditional key cultural business district in jiangdong district, with profound cultural heritage. The street area forms five characteristic blocks, namely: the financial and business district of Zhongshan East Road centered on Ningbo People's Bank, Xinjiangxia Shopping Mall and Guangjin Department Store; Cultural industry tourism and leisure area with Ningbo Book City, Qing 'antang, Shanshan Park and East Bund Cultural Corridor as the core; Educational and cultural areas represented by Shuguang Road Teaching Area, Shuguang Primary School and Shuguang Cinema of Ningbo University; Sports and leisure areas based on urban sports centers; Ning Chuan Road Hardware Characteristic Block composed of hundreds of hardware stores.