Direct selling refers to the distribution mode in which direct selling enterprises recruit direct sellers, who directly sell products to final consumers outside the fixed business premises.
2065438+2009 1 October 28th, the State Administration of Markets and the Ministry of Commerce held a 91collective interview reminder meeting for direct selling enterprises. On February 2019 14, the Ministry of Commerce held a regular press conference, and the press spokesman announced the recent key work in the business field and answered questions from the live media. ?
According to the categories of direct selling products and production guidelines issued by the Ministry of Commerce, direct selling products include cosmetics, cleaning products, health food, health care equipment, small kitchen utensils and household appliances.
Direct selling, also known as factory direct selling, refers to direct selling enterprises recruiting direct sellers, who sell products directly to the final consumers (hereinafter referred to as consumers) outside the fixed business premises.
The World Direct Selling Association defines the concept of direct selling as follows: Direct selling refers to the direct introduction of products and services to consumers and the marketing of consumer goods by independent marketers in places other than fixed retail stores (such as personal residences, workplaces or other places) in a face-to-face manner.