Judging from the products on the market, most of the stationery products currently sold at high prices are co-branded with animation IP, which has genuine authorization, so they are favored by many primary and secondary school students. However, we should know that the basic use of pens is writing, which is different from stationery brands for adult market and high-end business. In the final analysis, stationery designed, produced and sold for primary and secondary school students mainly focuses on its quality and experience, rather than trying to cater to the relatively blind preferences of consumers, especially young consumers, and even inducing irrational consumption behavior of primary and secondary school students.
Some businesses produce and sell "sky-high-priced pens", and accurately grasp the early adopter psychology and comparison psychology of primary and secondary school students through endless sales routines, only to obtain high premiums at different levels. Although buying and selling pay attention to "your feelings and my wishes", many parents who are eager to love their children don't mind paying for this preference, but this is not the reason for the "stationery assassin" to grow wantonly.
In fact, businesses have innovated and developed some stationery products with novel design, rich functions, good user experience and reasonable prices, and everyone will definitely welcome them with both hands. However, if it is only for profit, even if the market supervision department passes the price approval, it may not be accepted by the market. Especially once consumers return to rationality, parents who no longer pay the premium will definitely avoid the "stationery assassin". Therefore, it seems that businesses have hollowed out their parents' money bags and made money, but under the profit-seeking thinking, it may lead to overproduction and waste a lot of stationery resources.
What needs more attention is that behind the seemingly small problem of stationery consumption, it projects a big problem shaped by the consumption concept of primary school students in Guanzhong. A survey on the consumption concept of primary and secondary school students shows that a large number of students have bad consumption tendencies such as ahead of time consumption, abnormal consumption, borrowing consumption and illegal consumption.
However, this is not just the child's fault. What needs to be clear is that it is human nature for children to pursue "high-value" beautiful things and beautiful things, but people should correctly guide children so that they will not exceed the actual demand and consumption level in the process of pursuing beauty-as the most important environment for shaping children, that is, family and school, they also need to master the right methods and guide them at all times, and market supervision and management departments should also strengthen supervision over unreasonable "high-priced stationery". Therefore, many parties should work together.