Taking China traditional culture and Yellow River culture as the cultural core, and centering on the core concepts of festive, warm, cultural and family fun during the Spring Festival, we will show the festive atmosphere of the Spring Festival culture and present a "new, strange and special" cultural feast for the national audience. They will innovate traditional culture, make it glow with new life, and truly be suitable for all ages. It's entertaining.
Since 202 1 The Banquet in Tang Palace successfully triggered a huge catfish effect, Henan Satellite TV has its own road to success in the field of cultural creation. In recent years, Henan Satellite TV has broken the audience's aesthetic structure for many times, and embarked on a new cultural road of its own with "China Festival Series", becoming the head platform for spreading China traditional culture.
Different from the previous forms featuring dance performances, this year's Henan Spring Festival Gala will return to the creative category of "stage party", interpret an auspicious space for the Spring Festival with narrative combination, creatively create an immersive performance space, make the stage "disappear" and replace it with the concept of "platform" to integrate the relationship between viewing and performance.
How to decode the beauty of traditional culture with the expression of youth? This is also the biggest consideration of the creative team of "2023 Henan Spring Festival Evening". "We hope that through the Spring Festival Evening, everyone can think from the enjoyment of beauty and spread the confidence and strength of China culture." According to general director Chen Lei, celebrating the Spring Festival is a traditional custom of Chinese all over the world, and the Spring Festival Gala makes the Spring Festival an opportunity to spread China culture.
"Every place has its own grand festival. The Spring Festival in China not only has the characteristics of our national culture, but also has empathy and commonality with the festival culture of the world. "
Chen Lei said that "2023 Henan Spring Festival Gala" will take the root of China culture as an opportunity, and finally form a unique cultural form program through the packaging of AR and other film and television technologies. "Let the audience look more relaxed, relaxed and close, and let everyone feel at home, just like gathering with seven aunts and eight aunts at home. There is nothing to say, if there is a slot, you will vomit. How to relax? "
This is also the exploration of Henan Satellite TV in "launching the Spring Festival Evening with a sense of social atmosphere". "We gave up the stage structure of" on stage and off stage "and created a brand-new concept of" platformization "with a larger and broader perspective, and went to the best state of the Spring Festival Evening with you (the audience)."
How to evaluate the 2023 Henan Spring Festival Gala?
Judging from the program setting of Henan Spring Festival Gala in 2023, the content and framework belong to the traditional party mode. In order to increase diversity and enrich the variety of programs, the party arranged songs, dances, sketches, cross talks and operas. In fact, if you want to make a distinctive Spring Festival Gala, you really don't have to cover everything, just grab a bright spot.
One of the highlights that the audience remembers is success. Otherwise, it's really a cliche and nothing new. In the past, the Spring Festival Evening of Henan Satellite TV had a super-out-of-circle experience, mainly relying on the energy blessing of culture.
In fact, they have the experience to do a good job in the Spring Festival Gala. We shouldn't take the traditional road, we should find another way. I still feel a little constrained. The perspective effect is really beautiful, but the language class is really ordinary. Sometimes you can actually cut off some short boards.
Through the hot search related to the program, I can deeply feel that the current audience is really eager for happiness.