System: IOS 15.4

Software version: Tik Tok 20.5.0.

Information flow editing refers to the editing of information flow material advertising video. Job requirements: according to the creative script or copy, complete the shooting, production, editing and post-production of video; Docking internal operations, having a good grasp of the whole video theme, lens connection, rhythm, music and color matching, and being responsible for the overall structure and content style of the video; According to the needs of internal shooting, establish shooting standards and norms; Responsible for the management and maintenance of shooting equipment and props.

First of all, in the form of video, short videos with information flow are generally divided into sitcoms and oral broadcasts, and the combination of sitcoms and oral broadcasts. These forms have their own advantages and disadvantages.

1, the biggest feature of the oral broadcast form is to tell the story directly, directly introduce the characteristics and uses of the product, remove the foreshadowing of the content, directly enter the theme, quickly implant product marketing information, and be concise.

2. Situational comedies mainly rely on behaviors and plots to write the products to be marketed, combine the pain points of users with the needs of products, and interpret them through daily scenes close to life, so that users can get the selling points of products and the audience can feel trust, thus prompting them to place orders.

3. There are basically three forms of sitcom plus oral broadcast. The first one was very eye-catching. At first, some exaggerated action shots were used to create contrast, and gimmicks were set to attract attention, and then directly exported to strengthen the selling point and impression of the product. The second is threading, with oral broadcast interspersed with sitcoms. For example, switching different scenes to show the marketing hotspots of products more comprehensively, supplemented by oral broadcast-based sitcoms, the content is not monotonous, which can better mobilize the audience's feelings and psychological behaviors and create products that meet the needs of users. Thirdly, sitcoms as a whole are the mainstay, and finally, oral broadcast is added to emphasize products, or some product demonstrations are added, which will bring better experience to users more intuitively and vividly.