The contents of Tmall Operation Book are nothing more than company introduction, brand introduction, product introduction and operation plan. Self-recommended businesses can also complete PPT writing by searching information online or even consulting Cat Xiaoer, but it is still easy to be rejected, because inexperienced businesses know the content of this PPT, but they can't grasp the key points and don't know how to cater to Cat Xiaoer's taste.
How to write the operation plan of the cat that day? Xiaoying has been in this business for three years and has written thousands of PPT, but she can't guarantee that she can pass it every time. After all, it's not just PPT that affects the next store. PPT can increase the possibility of next store.
Let me show you a few cases of going to the store first:
Today, Xiaoying will share some dry goods of Tmall's operation plan with you in combination with Tmall's requirements and her own experience in recent years, hoping to help you.
1.？ How to break the influence?
Companies and brands with good qualifications generally have their own shops, exhibitions, online stores and operational strength. As long as the trademark of this powerful brand is not damaged, the category is Tmall's specialty category, and there will be no problems in product introduction and operation plan.
And like shell companies, then choose the right trademarks and products. It is best not to use the trademark, and the products should also choose Tmall's best-selling products. Some businesses think that they can only buy the products they own. In fact, as long as it is under the same category, there is no problem with what you sell. Let's follow Tmall first, and then go to the store.
2.？ How many pages of PPT are appropriate?
Tmall's business plan is not the more the better, 20-30 pages is appropriate. Remember that it can't be less than 10 pages, and it can't be more than 40 pages. There is too little PPT to show, and too much PPT to watch. PPT must be concise. Don't use words if you can use charts. Don't repeat what you can say in one sentence. You can understand what you want to express at a glance. Put yourself in the position of two or two. You have to watch thousands of PPT a day. What kind of PPT do you want to see? Cat 2 wants to see it.
3.？ PPT must be original.
Many businesses are looking for Xiaoying's success story, saying that one template is not enough. Ali's big data is not covered. Once detected, it must pass. There are still some businesses that don't understand our film strategy, and when they come up, they say that we are just a condom template. Xiaoying is really angry. The salary of such a large design team and copywriting team is not white-haired, and we can't produce the first draft for one and a half days at the earliest. Can the company last a day and a half?
Xiaoying doesn't mean how powerful the strategy is. We can only write one PPT. We are happy to see merchants arrive at the store, but we are also lost if we don't arrive at the store. But when you came to us, we all did it with our hearts.