What is the magic of an old car that has been on the market for many years? With this question, we walked into Wuhan Shenlong Factory to find out.
All models of the world's top factories are produced by assembly line.
I have been in the business for many years and have visited and studied in many automobile factories, but this is my first time to enter Shenlong Wuhan factory. Wuhan, as a new generation of green model PSA factory in the world, has a total design capacity of 654.38+05 million vehicles. The manufacturing process includes stamping, welding, painting and assembly. Citroen C3-XR, new network celebrity C6, Peugeot brand-new 408 and 508L are all produced here.
Adhering to the design concept of "technology, green and lean", Shenlong Wuhan Factory is the "global new generation lean green benchmark factory" of Stellantis Group, and it is also one of the most advanced factories of Stellantis Group and Dongfeng Company with the best management performance indicators. He won the "Palme d 'Or-Best Factory" award of Stellantis Group in the global industrial field for two consecutive years, and won the "Global" award of Stellantis Group for his outstanding quality and safety work.
I still remember visiting Guangzhou Automobile Factory a few years ago, and I was amazed at the efficiency of changing production lines in 30 minutes. What surprises me most about Shenlong Wuhan factory is that these models are all produced in one line and there is no need to change the production line. It can be seen from this that this world-class automobile factory really deserves its reputation.
Maotai in the car circle: that bottle of broken wine smells delicious!
In fact, many car companies and brands in Hubei Province have participated in this wave of car buying, and even there are various car buying subsidies all over the country. Taking Beijing as an example, Fangshan district government provided 6.5438+0 million car purchase subsidies to stimulate the local car consumption market, but the most popular car is French car, which is reflected in the price factor. In fact, it is inseparable from the Excellence of Shenlong Automobile in vehicle quality, service and user experience.
Citroen and Peugeot brands owned by Shenlong have built cars for more than a hundred years. Many netizens joked that the legal system is to buy a chassis and send a car!
It seems like a joke, but it carries everyone's recognition of the driving control and comfort performance of French cars. In fact, the C6 fire also led to a series of golden sentences:
China suddenly understood the romance of the French; 220,000 C6 old-fashioned, 6.5438+0.2 million C6 mature and steady; Everyone must consume rationally and don't blindly follow the trend. I'm going to Wuhan at once!
Behind the joke, it actually made me feel something. The slogan that Shenlong has been playing for many years is: "Conscience car, made by Shenlong!" Finally, its real value has come. C6 is like Moutai dropped at the Panama World Expo more than 65,438,000 years ago. The bottle was broken and the smell was overflowing.
Shenlong automobile has entered the domestic market for more than 30 years. Even in the lowest valley, it has always been a craftsman spirit, and it has never compromised on vehicle safety, environmental protection and driving performance.
In terms of safety, the high-strength steel plates of its main sales models account for more than 80%; Six horizontal and six vertical capsule structures; The ingenuity of more than 60 national model workers and craftsmen; 1 100 vehicle test and verification; Quality cycle monitoring of more than 5000 solder joints; 546 functional safety or fault field control.
It is worth mentioning that Citroen is praised by netizens as "the best car in history". After being seriously injured in the Wenchuan earthquake in 2008, the engine was running normally and still on the road. This car has also been permanently collected by Wenchuan Earthquake Museum.
The environmental protection of materials is also an important point for me to recognize Shenlong Automobile. As a father, the most important thing for me to buy a car is safety, that is, whether the materials in the car are environmentally friendly. The existing models of Shenlong automobile use environmental protection materials from the inside out, and the air quality inside the car is better than the national standard 10. More than 3,000 materials are comprehensively monitored for environmental protection.
Dongfeng Citroen and Dongfeng Peugeot can be called "Zongzi" by netizens because of their invisible conscience materials. Last year, Shenlong Automobile was awarded the honor of "Children's Priority Green Cockpit Certification" by the authoritative organization China Automobile Research Institute.
Take C5 X of Versailles as an example. After the vehicle interior materials was exposed to the sun in summer, there was no peculiar smell. At present, only Volvo and Shenlong can do this.
Not only C6, but all dragons smell good.
As a new network celebrity, the topic naturally returns to C6. It's not just consumers in Wuhan who love this model. According to He Yong, Minister of Public Relations Administration of Shenlong Automobile, many consumers from other provinces got the news and went to Wuhan to buy cars. Unfortunately, the surge in market demand took less than a month, and customers' orders digested C6' annual quota. Because some parts of C6 are imported, they can't meet more orders in a short time.
Except C6, the models of Shenlong are still very fragrant. In fact, from a very early time, the Shenlong model changed from high pricing and promotion in the market to a one-step pricing strategy. The advantage of this is that consumers don't need to wait for price reduction, and use online and offline official direct sales to let consumers buy their favorite models with peace of mind. This can be seen from the large number of blind customers in Versailles C5 X and the new Peugeot 408.
A model suitable for home use, in addition to the price of new cars, the price of used cars is also the top priority of consumers. Everyone wants to drive a car for a few years and get a good price, which reminds me of a famous saying of my friend: "Buddies have money, but their money is not made by the wind!" " .
In order to improve the vehicle maintenance rate, Shenlong Automobile launched the "Maintenance Repurchase Plan" as early as 2020. Dongfeng Citroen's three-year maintenance rate increased by 3.5 percentage points, and Dongfeng Peugeot increased by 6.5 percentage points, ranking first among mainstream joint venture brands. Completely solved the problems of high maintenance price and low product preservation rate in the past.
Dragon sale, not playing in China?
In fact, this time, some netizens think that Shenlong Automobile is having a clearance sale, and its brand will withdraw from the market and stop playing! You don't have to worry about that. Shenlong Automobile has been working in China automobile market for more than 30 years, and it is the "business card" of Hubei automobile. In fact, this promotion is based on the overall depressed automobile consumption market in China, giving Shenlong Automobile a shot in the arm.
Just in February this year, under the witness of 3,000 people, Shenlong Automobile released the brand of "bosom friend", focusing on three major value supports: quality bosom friend (conscience car, made by Shenlong), service bosom friend (five-hearted guardian action 2.0) and life bosom friend (creating a tasteful life together), which is highly consistent with customers' pursuit of brand culture and value concept in the new era.
Therefore, it is false to stop playing, and it is true to make a comprehensive transformation with customers as the center!
In addition, it is worth mentioning that in the next five years, Shenlong Automobile will launch nine new models, including eight new energy models, and will also launch the eHMIA high-performance modular intelligent electric platform. From 2024, Shenlong Automobile will promote full electrification, and its products will cover 654.38+0-300,000 RMB mainstream cars and SUV models. In order to further segment the market, its models will also launch BEV, PHEV and HEV.
abstract
Only when you accumulate more can you make a small sum of money, and opportunities are always reserved for those who are prepared. Although you have experienced a low tide, Shenlong Automobile has always adhered to the concept of building the same quality car in terms of vehicle safety, environmental protection and driving, so as to stand out in this wave of national automobile promotion. History is always strikingly similar. Can this seemingly coincidental event be the starting point for Shenlong Automobile to take off again? Let's wait and see!
This article comes from the author of Easy Car Number Cheba Chatting Car, and the copyright belongs to the author. Please contact the author if reproduced in any form. The content only represents the author's point of view and has nothing to do with the car reform.