This article teaches you how to operate the official WeChat account from 0 to 1 perfectly, and avoid detours.
Suitable for cute villains who are about to open an official WeChat account or an official WeChat account.
1, find the right position-analyze your own ability
It's good to determine what field you can write, because you will have the ability to continuously output content in this field in the future. If there is really no special field, write it yourself and build your own brand. For example, your orientation is related to the growth of college students and newcomers in the workplace. Before that, you can do a user survey according to your target users, mainly from three aspects: age, gender and occupation, to investigate the content form and content tonality of the official WeChat account. Basically, you can determine the content, including workplace skills and dry goods, personal growth advice sharing and career planning.
2. The principle of care
Principle 1. Stability You have provided your fans with stable services, stable functions and stable content updates.
Principle two. It's convenient for you to know that people are lazy now, but you can help them be lazy, so there are all kinds of inventory and some convenient summaries. For example, Douban 10 high score list, how to buy a special ticket?
Principle 3. Quality Your content is of high quality, written by yourself with great care and your first-hand information.
Principle 4. The same kind looks for someone of the same kind as you, and every sentence pokes his pain point and resonates.
3. Type of official account name of WeChat
Personal brand, named after a name, such as my official WeChat account: Xie Xiaoxian's personal brand+product name of operation field, organization name, operation field and function.
4. How to write the introduction of WeChat official account? Emphasize personal brand+introduce experience years+introduce identity title+inform the benefits that can be brought to users.
5. I usually use 135 online editor for typesetting. Xiu Mi font:14-16 line spacing: 1.75. Each paragraph of text should be blank 3-4 lines, with separation lines. If you want to highlight the key words, use background color black+font color white to see your own aesthetics, and other colors are also acceptable.
6. Prepare your own drainage welfare package. Why use welfare packages? How to make others pay attention to your official WeChat account is of course beneficial to others.
The setting method is as follows
1. Reply to keywords such as resume and get resume template.
2. Reply to the number, such as 1, to get the resume template.
Be careful not to pirate materials, or others will sue you.
If not, pay attention to the official account of WeChat Xie Xiaoxian and reply to the keyword spree, and send it to you for free.
7. Get your first seed users.
1. Friends and circle of friends
2.QQ group, WeChat group (based on content to get attention)
3. Vertical forums and communities (send high-quality articles and embed the QR code of WeChat official account)
4. The whole network is drained from the media platform and then drained by welfare.
8. Use Zhihu to drain the official WeChat account and list the keywords related to your official WeChat account. For example, if you are in the workplace, list some keywords such as personal growth, workplace skills and interview skills.
Scan the questions that can be found by keywords (find those who are crowded and find areas that you are good at) to answer questions, and implant your own official WeChat account name in the operation to talk about dry goods.