Secondly, I want to tell you that there are basically no consumers for these masks, that is to say, almost no one buys them because of their use.
According to common sense, this product and marketing model is inevitable. However, what deeply subverts you is that some people have made a fortune, and more people who originally wanted to make a fortune don't lack masks.
It is not excluded that normal mask products are operated properly, so today's so-called "disclosure" is not a blow to the whole industry. However, such a normal WeChat business is hard to meet. The mask girls you see in the circle of friends who brush the screen every day are basically unreliable.
However, today's focus is not only to expose, but also to discuss with you through the strange phenomenon of mask marketing. What is the fundamental action of micro marketing?
Back to the mask, if you are lucky enough to get it, you may spend around 300 yuan to buy a box, the lowest is 198 yuan. The high price convincingly tells you that your money is well spent. But, I tell you, all the money you spend is saved in the middle, and the mask you bought is still cheap!
Yes, your mask may only be the ex-factory price in 50 yuan, and its cost is definitely lower. Otherwise, what does the manufacturer earn? Well, the cost of the mask you got is only a little more than that of 30 yuan. There are pearls in it? Do you still believe in the pearl of nanotechnology? If chemical whitening agent is added to shell powder, you may believe it.
Regardless of the factory price of 20 yuan, 50 yuan, 300 yuan and 250 yuan earned by the manufacturer, where is the consumer price?
Right in the middle!
The middle link of mask is general agent, first-class agent, second-class agent, third-class agent and unlimited agent.
It is natural for middlemen to make money, after all, they have also paid labor. However, you should know that these masks only exist in this long and short channel, and consumers have no need to use them.
The logic goes like this:
Manufacturers produce masks at low cost, and then give or negotiate high retail prices, leaving a very attractive middle price space. Every product that heard such a big profit was almost tempted.
If the general agent buys the goods at the price of 50 yuan, and then gives it to the first-level agent at the price of 100 yuan, telling the first-level agent that the retail price is 298 yuan, the first-level agent will be tempted to take over.
However, the first-class agent's dream of making money did not come true, because she found it difficult to digest so many purchases with her limited resources if she wanted to sell it to users at a price of 298 yuan.
At this time, the general manager will give her advice, that is, encourage the first-level agents to develop offline, that is, the second-level agents. If there is a level 1, there should be a level 2. If you have money, you should earn it As a result, the primary agent recruited the secondary agent at the price of 150 yuan. And so on, until the farthest agent.
If the last agent develops the agent again, the profit margin is already very small, and there is no way out. We can only do retail and sell it to friends and relatives in the circle of friends. However, this idea is impossible to realize. There is not much in the end, so keep it for yourself.
Some masks were basically digested by the WeChat business in the middle channel. The higher the end, the more likely it is to make money, and the lower the end, the more likely it is to become a last resort consumer.
There is another situation, that is, you don't want to be an agent? Ok, you should buy some first, use it and experience it. It's also a sales tool.
A product has achieved huge sales without seeing the real consumers. This is naturally a wonderful thing for manufacturers and superior agents.
But the more wonderful thing is behind, that is, all agents' subordinate agents will not enter the second batch. So, the game is almost over. What will happen at this time? Think about it, observe it, and you will find it. Without a return order, the general agent can't replenish the goods until the manufacturer.
Businessmen are always brilliant, don't think they will go bankrupt.
First, the manufacturer registered a new brand separately, and even changed the company name, so new companies and brands appeared. Did you get a look at him? Why are there so many people making masks and so many brands of masks? The A you saw is gone, but B is popular now. Actually, it's B. B is A. This is very philosophical. Second, the general agent is not afraid, because she has mature sales technology, team and channels, and can go to another "new" company to open a new brand, so the mask market continues to skyrocket.
Who is suffering? It does not harm any interests of consumers at all, because their masks are not intended to be sold to consumers at all. Anyone who wants to do WeChat business is a novice. For example, beautiful young women without jobs and beautiful college students.