Job Description of Electronic Commerce Art Director
1, overall planning and text editing of the layout and architecture of Taobao content construction;
2. Be able to independently complete the overall image design and decoration of the Tmall platform store mall;
3. Make promotional pictures and pages regularly to cooperate with store sales activities;
4. The style of the online shop and the design of product display, combined with the characteristics of products, make an illustrated and attractive description;
5. Join when other positions in the team are in urgent need of assistance.
Model essay on the responsibilities of the director of e-commerce and art design
Job responsibilities:
1, responsible for overall image design, product display design, details page optimization, overall layout, activity promotion, etc. All channels of company's e-commerce;
2. Be responsible for the creative design of the overall brand image, grasp the overall style and visual presentation of the store, and comprehensively improve the overall visual effect of the website;
3. Responsible for product shooting and scheme planning, put forward the brand's creative strategy and ideas, and cooperate with the company's overall marketing strategy to achieve the expected market effect;
4. Be responsible for the whole process of initiating, guiding and executing creative ideas of creative works such as art, writing and animation, and control the production;
5, do a good job of coordination between departments, according to the requirements of various departments, design and produce the corresponding information.
Requirements:
1, major in art, design and visual communication;
2, proficient in PS, AI and other design software, understand the website development process;
3. More than three years experience in print advertising design or Taobao Tmall graphic design, including 1 year design management experience;
4. Strong visual effect expression ability and keen sense of trend.
The duties of the art director of e-commerce
1, responsible for the overall planning and design of the company's Taobao and Tmall stores, and conceiving the visual creativity related work such as store style;
2. According to the company's brand style and design concept, responsible for the overall image design, overall layout and decoration of Taobao stores;
3. Activity brochures, etc. , related brand promotion design;
4. Make special promotion posters, promotion activities and other graphic creative designs in each issue to improve click and conversion;