1. Single marketing model: At present, many multifunctional discount cards can only be used in designated businesses or specific consumption places, which limits their application scope. This limited applicability may discourage many consumers, because after buying the discount card, they may find that its practicality is not high, and they will have a feeling of not making full use of it after buying it.
2. The preferential strength is relatively small: the preferential strength and discount strength of the multi-functional discount card may be relatively small, which may not be attractive enough for many consumers, thus reducing the desire to buy.
3. Unclear consumer demand: Consumers may not know what kind of discounts and concessions they really need when purchasing multifunctional discount cards. This may lead them to find that the actual discount can't meet their own needs after buying, thus causing a feeling of regret.
4. More restrictions on use: Some multi-functional discount cards may have more restrictions on use, such as specific time, place and method of use, which may make consumers feel inconvenient to use, thus reducing their desire to buy.
5. Security issues: For consumers, there may be certain security risks when purchasing multifunctional discount cards, such as card theft and personal information disclosure. Therefore, they may be cautious about such purchases.
In order to solve these problems, we can improve marketing strategies, increase preferential efforts, improve consumer satisfaction, reduce use restrictions and improve safety. For example, we can introduce multifunctional discount cards that can be used in more businesses and consumer places, or offer greater discounts to attract more consumers. At the same time, consumers' purchase doubts can also be eliminated by improving safety.