The story background of Love Will Win takes place in Jinjiang, Fujian. Anta and Xtep are both enterprises in Jinjiang, and they are both sports shoes and clothing factories. Xtep started as a "travel shoe" and the company was established in 1987. Anta was founded a little later in 19 1 year, but it has become the largest comprehensive sporting goods brand company in China.

There is no specific prototype of the "quality group" that grew bigger and stronger from a small family workshop and finally went public in the play. The development of Jinjiang sports brands has mostly gone through the stages of OEM, export and imitation.