In this book, psychologist Dr. Robert B. Cialdini explains why some people are persuasive and we are always gullible.

2. Positioning: the concept that has the greatest influence on American marketing in history.

This is trout's famous work, which deeply expounds the positioning theory and operation method, and with rich practical case analysis, guides entrepreneurs to successfully locate enterprises and achieve commercial success.

3. "Selling is just playing EQ: a soft selling skill that 99% people don't know."

Starting from EQ, this book expounds the common sales channels, customer psychology, customer maintenance, negotiation skills, team management and other issues in the sales industry, and gives effective guidance methods.

4. Sales management

This is a word-of-mouth "marketing bible" and is included in the required reading list of various management books. You will understand after reading the marketing.

Extended data:

Marketing process

In countries with different politics, economies and cultures, marketing should not be static. Even in the same country, in the consumer goods industry, business-to-business industry and service industry, marketing methods are different. In the same industry, different enterprises also have their own different marketing methods.

Marketing is a subject about how enterprises discover, create and transmit value to meet the needs of a target market and gain profits at the same time. Marketing is used to identify unsatisfied demand, define and measure the scale and profit potential of target market, and find the most suitable market segment for enterprises to enter and the market supply suitable for this market segment. Meet the needs of users, and even create demand for users.

References:

Marketing-Baidu Encyclopedia