1, understand brand positioning, brand directors must understand the industry, business, business and policies in order to formulate a competitive brand positioning.

2. Understand the brand marketing strategy. A qualified brand marketing director will not blindly do such a big exposure, but should formulate suitable brand marketing strategies according to the stage of the company's business.

3, understand product marketing, now the company no longer needs a brand director who can only do exposure, and needs this role not only to understand the brand, but also to understand product marketing, which can really drive sales growth.

4, understand team building and management, brand director is a management position, need to bring a team, so team building and management is also extremely important.