Leaders "do the right thing" and managers "do the right thing". So, what is the key to enterprise development? After reading the following examples, you will know where the key to the success or failure of enterprise development lies:
Liu Jingli and Wu Jingli belong to the regional sales managers of two candy companies respectively. The way they do things is the same, that is, they regularly train the counter sales staff belonging to major supermarkets to improve efficiency.
Wu Jingli often tells salespeople how to welcome every customer with the brightest smile. His philosophy is: "The customer is God, please give God the most sincere smile!" "
In addition to the same emphasis on smiling to customers, Liu Jingli should also practice and emphasize methods, and guide sales staff on the spot how to make customers feel the greatest satisfaction. His philosophy is: "We regard customers as God, and customers regard interests as God. Please let your customers feel the benefits psychologically. "
Therefore, in the same supermarket, all the salespeople at the candy counter were idle, including Wu Jingli's subordinates, who smiled the most brightly. However, on the contrary, only Liu Jingli's salespeople are busy, and many customers prefer to squeeze together at the same counter to buy candy.
What's going on here? Don't employees in Liu Jingli pay more attention than other companies?
Speaking of this, it is necessary to say it from two aspects: for the candy company itself, the weight will not be given more; As for the customers themselves, they think that the salespeople in Liu Jingli have paid enough attention to them.
It turned out that the sales staff in Liu Jingli fully understood the idea conveyed by the superior: let customers feel the benefits psychologically. So every time you grab candy, you usually grab it several times. For the first time, you will never catch enough weight for customers. Then in front of customers, you will rob and add again and again until the weight is enough.
Sales staff at other counters also fully understand the concept of superiors, greet people with a smile and provide the best service, but their methods are different from those of sales staff in Liu Jingli: they grab a lot of sweets at the first time, which first gives customers a feeling of "real benefit", but often exceeds the weight that customers want. Then, in front of the customers, remove the extra candy bit by bit until the weight is enough.
Although the result is the same, when customers see the first situation, they will feel that candy is added bit by bit, and their psychological satisfaction will increase with candy; In the second case, customers will feel uncomfortable when they see that the candy they can afford is decreasing little by little.
The same product, the same smile, the same name, the same weight, but because of the different techniques, the results are completely different. But is this question just as simple as the different methods of grasping sugar?
Of course not. If you are a business decision-maker, you should be able to see the charm of a leader like Liu Jingli. He is a decision-maker, and it is precisely because of his guidance that the problem is further solved in this clear sense of direction, which greatly enhances the competitiveness of enterprises.
Therefore, we can extend this problem to: the same team, the same execution, just because there are different leaders, so there are different leadership gaps, which leads to this gap.
In addition, leadership is not something that one person can do, but a team, and only a team can embody real leadership. The concept of the leader determines the concept of the team, and the influence of the leader determines the direction of the enterprise. For example, the salary of teachers in Washington University in Seattle is as much as 20% lower than that in other universities, but the turnover rate is lower than that in other universities. Why? The reason is that the school made them fall in love with the land and the magnificent scenery of Mount Rainier, the highest snow mountain in America. Therefore, they enjoy it, and this feeling can overcome all the shortcomings in treatment. In this regard, the University of Washington called this phenomenon "Rainier phenomenon".
If the enterprise can have such leadership, let employees fall in love with the enterprise, the work, the working environment, the humanistic care like you, and the leadership, then they will not turn a blind eye to your strength. On the contrary, under such leadership, they will work harder ...
This is the power of leadership, which can lead subordinates to do things correctly. When the leader does the right thing, the general direction is determined, just like pointing out a direction for employees. The rest is to take every step until you reach your goal.
As people say: "As long as the direction is right, it has been 50% successful. Even if there is a deviation in the specific implementation, it will not have much impact on the results. "