In the open class of Lao Wang's e-commerce course, there is a kind of person who has attracted Lao Wang's attention. From them, I seem to see myself in the past.
They have no work experience, no relevant experience, no one may bring them, and they don't even know how to find the relevant introduction materials.
You may have guessed what kind of person it is, yes, Xiao Bai, a freshman.
When Lao Wang Gang graduated, most Xiao Bai got the introduction of Su Jie's Everyone is a Product Manager, and even a few people knew the profession of product manager. Old Faye Wong, who was prepared for this, often got an offer with an annual salary of 20w+.
Times have changed, and now the profession of product manager really makes people vomit blood, and there is a feeling of crossing the wooden bridge with thousands of troops.
Two years ago, Lao Wang worked under Ma's father. His department recruited interns and submitted more than 10,000 resumes. Hr screened out thousands of people and entered the written test. In the end, only 20 people were admitted, which is really a quantity.
But this is really just the beginning.
After joining the company, these bears were assigned to different business lines. Under the leadership of different tutors, I was asked to reply PK three times within two months. The organizing committee gave a big topic, and everyone took out a PPT according to the question, and explained it for 20 minutes+10 minutes to ask questions.
Every round will pk off some people, and those who fail will pack up and leave directly. What's the mood?
Last time, the judges had P 10 and P9 levels of business, products and technology, and students below P8 in the group were spectators. After pk contest, only three people are qualified to become regular employees.
Introductory papers are still rolling in. Without Jin Gangzuan, I can't enter this industry.
Then what should I do?
Lao Wang has contacted thousands of classmates and knows the pain points of this industry. Talking about his own experience today may give you some inspiration.
First, we should be prepared ideologically three years in advance.
Lao Wang is an academic scum. He played DNF for three years as an undergraduate, and played red eye in the abyss canyon. The teacher used red eye in class, not killing boss, but trying to kill me. In the first three years, the GPA was 2.3, and the whole class counted down 10, which was only one step away from not getting the diploma.
One day near the third year of high school, my head seemed to be kicked by a donkey, and I woke up after kicking. Woc, how can you find a job at this rate? At this time, there is only one plan I can fight back, but it is a risky move.
Yes, if the school is not good and the study is not good, you can reshape yourself through the postgraduate entrance examination.
At that time, Lao Wang didn't know Procter & Gamble, L 'Oreal or the Internet. There are only games in my world. After making a decision, I have a little more will to struggle in my mind.
I don't know how painful it is not to pinch my thigh.
For 220 days, Thunder can't move, go out at 6: 30 every day, 10 go back to the dormitory, cut off all entertainment, play no games, basketball and socialize. The results are naturally good, with 4 10 being the first.
I thought I would go dark on the road of scientific research, but I didn't expect to jump out of the way and stop the way.
Because Lao Wang saw the future of the Internet, but there were several episodes in the middle. Let's talk about it below.
When I was a graduate student, I thought about my future career choice every day, so I made two steps of exploration. First of all, I took advantage of my summer vacation to find two internships, one in a winery and the other in a chemical plant, each of which cost 1 month.
Lao Wang pretends to be X, but he still overestimates his endurance. The winery ran for three days and the chemical plant carried it for a day and a half. His health is completely broken. He can see the end of his life at a glance here, and he walked directly through this road without imagination.
After returning to school, I encouraged myself to do a good job in scientific research projects. After another year of experiment, nothing happened and the experimental results were not very satisfactory. I began to doubt my life.
All roads lead to Rome, and Lao Wang went to hug his thighs, rub the topic of Dr. Brother and work for the doctor. We got what we wanted. In two years, we have published four SCI articles, but Lao Wang still feels that he has no talent in this field. The tutor thought that Lao Wang would study PhD and even reserved a place for him, but in the end he gave up after careful consideration, that is, he gave up the road of scientific research.
You have some successful results in one field, which proves that you can achieve something in another field.
Circle is really important! In the new circle, you may get unexpected ideas, hear unexpected things and do incredible things. When Lao Wang was doing scientific research, he came into contact with the Internet and learned about the position of product manager for the first time.
After careful consideration, such a sunny industry should put all its eggs in one basket and bet on the future. This is my choice, a passion and a persistence. Later, I brought a group of students who studied transportation, automobile, law and biology to join the army of switching to the Internet.
For people without any foundation, the threshold of the Internet industry is extremely high and exclusive, and there is no chance without certain strength.
This requires everyone to make career choices and life plans in advance. After three years, Lao Wang thought very thoroughly from the beginning of postgraduate entrance examination to the final choice of career change. Although it is a little slow, it has deepened Lao Wang's love for the profession of product manager.
Second, be prepared and always ready to attack.
Success always favors those who are prepared, and the wise don't fight unprepared.
For fresh graduates or students who switch to other industries, it is necessary to prepare their resumes in advance, arm themselves with rich experience and enrich their wings. In fact, they work for resumes.
Of course, more importantly, what is a product manager? What do you do? What are the cases?
We will not elaborate on these issues in this article. It's very important that you can find them in Zhihu Baidu. Suppose you don't know each other, how can you fall in love?
Moreover, the Internet industry is varied. Which direction should I choose?
Lao Wang has two criteria for judging. In the future, this direction must be competitive, and there are big manufacturers to take it, or the salary of this position is very fragrant.
There really is a position that can kill two birds with one stone. Call e-commerce product manager.
Head manufacturers Ali, JD.COM, Meituan, Pinduoduo, etc. Not to mention the salary, Ali p7 earns about 80w a year. Isn't this a dream job? Do it.
But it's easier said than done.
If you think so, Lao Wang should nag you. What has no threshold is often the biggest threshold. Count the tea shops at the door. Some are alive and some are dead.
Simple things, people will flock to them, and most of them will not end well. Difficult things, often in the very beginning, have filtered out a large number of people. As long as we persevere and find the right method, quantitative change will lead to qualitative change.
For e-commerce, Lao Wang found a shortcut, which only takes two steps.
First, find a master. The tour guide will help you avoid many pits and a small problem in advance. Because you have no experience, you may waste a lot of energy to explore, which may be a word in the eyes of experts.
How to find it? Simple!
Priority is given to the brother who gets the Internet offer at school, preferably the brother who will graduate soon. They have just finished looking for a job. They are really full of energy. In addition, go to some related WeChat official account, such as e-commerce Pharaoh, so as to learn about the Internet and e-commerce related content. As long as the purpose is clear, the method is always more difficult than it is.
Second, prepare materials. Look for all the information you can learn from the e-commerce product manager. The main channel is Zhihu or everyone is a product manager. You can get anything you want. But it will still be scattered. You can refer to Lao Wang's ideas.
For example, first understand the necessary ideas for the introduction of e-commerce products, then understand the general framework of the underlying trading system of e-commerce, and also do the competitive product analysis report of the big factory APP, collect works, and finally summarize and publish articles.
In addition, after interviewing hundreds of students, Lao Wang found that many students lacked particularly critical steps in making a product.
No matter what product it is, for example, you can run an official WeChat account, try to send a little red book, make a video and make a Tik Tok, or make an online product with friends and treat him as a child. Of course, the competitive product analysis report you wrote also belongs to your own product.
Someone asked, why do you want to do this? The armed resume mentioned above, your product is the best "armed".
If you follow Lao Wang's thinking, you may become the most knowledgeable about e-commerce among recent graduates and have the richest campus experience in e-commerce, at least let the interviewer see your bright spot.
After that, you must go out and find relevant internships. If you want to change careers, you can interview with a small company.
Third, everything is ready, except the east wind.
When you go out for an interview, you should come up with a decent resume, which is a symbol of status. Freshman uses one-page resume, personal information, school, award certificate, internship and projects he has participated in. That's enough.
Personal information is mainly prominent, such as name, gender, telephone number and email address. The company must be able to contact you at any time.
School is a stepping stone. If you want to enter a big factory, you need a good school endorsement, but there is no way to change. Just write truthfully.
Award-winning certificate, a sign to prove your Excellence, such as scarce scholarships, certificates with high gold content and so on.
Participating in internship is a key plus item. If you already have internship experience, you should write down your experience in detail here. It is best to be related to the network and irrelevant, so write as close as possible.
The same is true of the project experience. All the products you are required to make are written here, according to the star principle, background, task, action and result.
Such a complete resume is completed, without fancy, clear, concise and focused.
Next, you have to find an internship, or go straight to a formal job. Before that, you can try to understand the eight questions of P&G and disassemble what you have done one by one according to the questions.
How to find it?
Generally, it will be directly delivered to the websites of major companies, campus recruitment of schools, campus recruitment of other schools, or some job hunting in the official WeChat account will also be sorted out.
When Lao Wang was looking for a job, he went to Harbin and Beijing nonstop. When I was looking for an internship, I learned in official website that Sina Weibo would come to Harbin Institute of Technology for recruitment, so I went to Harbin Institute of Technology from Jilin.
I prepared my own works, some competitive analysis reports and planning templates in advance to show my products to the interviewer. He was very satisfied and finally got the job. I didn't know until I joined the company that I was lucky to have only six product managers nationwide.
Some people will have questions. Lao Wang, didn't you say you wanted to learn e-commerce? Why did you go to a non-e-commerce company for an internship?
If you can enter an e-commerce company, it is the best, and the second best, the internships of other first-tier Internet companies are also very fragrant, which plays a vital role in your future.
Later, in the formal job interview, this internship experience gave me enough chips to win the offer, and I could take the initiative to choose a company. Finally, JD.COM, known as the "Whampoa Military Academy" of e-commerce, took up his post with the highest salary of fresh graduates at that time.
This job has given me a new understanding of e-commerce.
Self-discipline in my student days has been maintained in my work. After only working for three years, I condensed my e-commerce methodology into the book "E-commerce Product Manager". This does not mean that Lao Wang is excellent. Among those who may be e-commerce, Lao Wang is the most willing to share. Among those who are willing to share, they know e-commerce best.
Fourth, finally.
Remember one sentence: everything is established in advance, and it is abolished if it is not planned.
In any case, such an important thing as changing careers requires your efforts to complete the transformation. However, preparation doesn't mean working behind closed doors, eating fat in one breath and looking for the fastest and most efficient shortcut to accomplish your goal.
The so-called "lever".
The story is very nice, but don't forget it after listening. When you have an idea, realize it as soon as possible, otherwise it will always be a "0" and never make progress.
Recently, I wrote a book in cooperation with some product managers, such as Mr. Tang Ren, about the growth of various product managers. Beautiful and touching. Some articles updated by WeChat official account will enter the book later. How do other teachers grow up? You can pay attention to follow-up books.