MCN is the abbreviation of English "Multi-ChannelNetwork", which means multi-channel network. As a product form, MCN is essentially a new economic operation mode among network celebrities. Through the combination of PGC (professional content production) content, with the strong support of capital, the continuous output of content is guaranteed, so as to finally realize the stable realization of business.
Mcn organization is an organization that uses mcn mode to operate profitably, also known as network celebrity incubator. The operation mode of mcn organization originates from the mature foreign economic operation among network celebrities. To put it bluntly, it is an online celebrity economic company, which turns a single video creator into an online celebrity through planning, positioning, packaging, promotion, content distribution, investment promotion and other services.
Second, what is the use of mcn?
The role of mcn is to enhance the content value of cameramen, get more opportunities to take business orders and win the opportunity to cash in and make money. Generally speaking, through the operation and promotion of capital and team, it is to ensure that online celebrities can continue to export high-quality content and expand the influence of fans, so as to realize the final commercial realization.
Mcn organization is the behind-the-scenes team of network celebrities, looking for potential stocks that have just exploded in the network, cooperating with them to divide them, or further packaging and planning the network celebrities who have just debuted, so as to increase more fans and maximize their earning power.
However, mcn organization also has some limitations, that is, there is great uncertainty in the generation of online celebrities, so the manufacturing model of online celebrities cannot be completely copied. Therefore, the threshold of being an mcn organization lies in the hard strength of the team, including content planning, video editing, shooting, commercial realization, fan operation and so on.