On October 20 18, Bian Zhuodan joined ByteDance Company and became a supernumerary member of Tik Tok Xi 'an operation team. His main job is to provide services and support for businessmen and talents in Tik Tok.
In 2020, Xi 'an was affected by the epidemic, and many businesses closed down, so Bian Zhuodan began to shoot short videos of vibrato, and recommended Xi 'an foods such as meat buns and steamed buns through short videos.
With the Xi 'an epidemic under control, Bian Zhuodan began to try live broadcast with goods in July 2020, recommending Xi 'an's food, beauty cosmetics and specialties.
During the live broadcast, Bian Zhuodan found that many consumers were interested in Xi 'an's food culture, but many of Xi 'an's specialties were unknown to most people, so she began to try to introduce these specialties through short videos and live broadcasts.
In order to let more people know about these specialties, Bian Zhuodan often tells his life story to the audience in the live broadcast, as well as the method and process of making these specialties. At the same time, she also promoted these special foods and cultures through short video shooting and live broadcast, which contributed to the local economic and cultural development.
Today, Xi 'an has become a Tik Tok account with hundreds of thousands of fans and a business card to promote Xi 'an's special food and culture.