1, AE: account executive, also known as AE, is the abbreviation of the English word Account Executive, which refers to the person in charge of advertising business in an advertising company. "AE" system is very popular in advertising circles such as America and Japan. To implement "AE" system, advertising companies must have a deep understanding of advertisers. Within the advertising company, "AE" is actually a customer agent. He should have a deeper understanding and research on the nature, business principles, policies, marketing goods, customers, competitors, advertising budget and so on of advertisers.

2.AM: The account manager is not only the representative of the relationship between the bank and customers, but also the representative of the bank's external business. (Take the bank as an example) The responsibilities of the account manager include: fully understanding the needs of customers, selling products to them and soliciting business; At the same time, coordinate and organize all relevant professional departments and institutions of the Bank to provide all-round financial services to customers, and establish and maintain long-term close contact with customers on the premise of actively preventing financial risks.

3. Advertising: the account director mainly formulates media relations strategies and public relations activities plans for customers to achieve their market or communication goals; Supervise the customer service team to carry out media and public relations activities, effectively allocate resources and ensure the quality of the service team; Responsible for supervising the planning and implementation of public relations projects, so that public relations projects can be completed within the budgeted time and cost; Actively expand customers and develop the company's business; Close business contact and communication with customers.

Extended data:

A large part of the core of AE work is to accurately grasp the customer's intentions and formulate and implement strategies. The first is to communicate with customers and make clear their needs, cooperation steps, deadlines and responsibilities. After meeting with customers, there is usually an internal meeting; Communicate with customers again and make a report through field investigation. In the process of serving customers, it is also necessary to make a timetable to inform customers of their status. Timetable generally refers to the detailed work schedule. The work on the schedule, as well as the future proposal or draft design, need to be signed by both parties for confirmation. Generally speaking, weekly work report is sent to customers at noon every Monday, and then the work progress is confirmed by phone every day.

Baidu Encyclopedia-Account Director

Baidu encyclopedia -AE

Baidu Encyclopedia-Account Manager