1975, 18 years old, he sold a video game imported from Japan on campus and made a profit of 1 10,000.
1976, 19 years old, he used the resources of the famous American jet propulsion laboratory to sell the patent of the pocket voice translator to Sharp Company, and earned his second 1 10,000 dollars.
After graduation at the age of 2/kloc-0, he returned to his hometown again because he missed his mother, and changed his surname to China. First of all, he simulated the enterprise he was going to set up, and worked out the expected breakeven statement, balance sheet and capital turnover statement for ten years respectively. He also worked out different types of company organization charts according to different time series, and made sand table deduction.
Aim ahead
1980 In March, Unison World, which was founded while studying at the University of California, Berkeley, operated smoothly for many years. By the time of graduation, there were already 25 employees who sold the company to their partners for $2 million and then returned to Japan.
198 1 year, at the age of 24, he founded a software bank. Within half a year of establishing a software bank (wholesaler), he traded with 42 specialty stores and 94 software practitioners in Japan to persuade Toshiba and Fujitsu to invest and expand their scale. However, due to poor management, he returned the original investment of the consortium one year later. Although Masayoshi Son assumed the responsibility of losses, he won the admiration of his predecessors, and the software bank became famous from then on, which also laid a credit foundation for Masayoshi Son's career. In the same year, Unison World in Japan was established to conduct market research in the name of the company. 40 industries spent 65,438+0.5 years conducting a series of market research, interviewing all kinds of people, reading a lot of books and materials, and respectively compiled a ten-year forecast breakeven statement, balance sheet, capital turnover statement and organization chart. According to different time series, it also made different forms of organization charts, and compared the results with the list to determine whether these are true.
1982, he saw HP's personal computer library at the exhibition, so he contacted Japan's largest publishing house for publication. Because of the publication of Personal Computer Library, Softbank became famous in one fell swoop. In the same year, the Japanese software bank, whose business is booming, encountered unexpected problems. I/O, ASCII, Microsoft refused to advertise for Softbank. 1982 in may, son Zheng founded two magazines, oh! There are still PCs! Two months after MZ, the return rate was as high as 85%, and a mountain of magazines were cut into pieces of paper.
1984, with the help of Goro Hashimoto, Masayoshi Son founded TAG, a shopping guide magazine. However, he achieved nothing and eventually closed down because of poor sales. In the past six months, he lost 600 million yen and spent 400 million yen to deal with the aftermath, which is a debt of 654.38+000 billion yen.
Softbank empire
199 1 Borland Company, which is famous for its C language compiler, will release an upgraded version in Japan. At that time, philippe kahn, CEO of Borland Company, quickly reached a consensus with Software Bank. He said, "If we have any defense, we will settle it at the sushi bar." In the same year, he persuaded Netway ell, an American regional network professional company, to open up new markets in Japan. In order to spread the risk, he invited Disney to join again. By 1994, Netway has become one of the main standards of regional networks, with an annual turnover of10.3 billion US dollars. Darl McBride, vice president of Netway, believes that Masayoshi Son is a middleman who can make anything come true.
1992, Masayoshi son obtained the agency right of Cisco system in Japan, and suggested that Cisco take the router as the test water to test the feasibility of Cisco Japan branch. A month later, he invited 14 Japanese clubs to jointly invest 40 million dollars to start the project. In the same year, 70% of software sales channels in Japan were controlled by software banks.
1994, at the age of 37, Sun Zhengyi became a rich man with10 billion dollars, and the company became a listed company. In the same year, Ziff communication was acquired, but it failed because of imperfect facilities. Software Bank owns the largest exposition association in Japan's exhibition industry, and also holds a minority stake in Asahi TV.
1In February, 1995, Masayoshi Son and Chambers, president of Cisco Systems discussed the feasibility of selling Cisco routers and establishing a Cisco Japan branch. A month later, the software bank invited Japan 14 clubs non-stop to jointly contribute 40 million US dollars, which was completely ready. Peter Clark, head of Cisco's business department, said that Masayoshi Son is not like a slow Japanese, but more like a sword and a shoe. The Internet century is still in its infancy, but the software bank has been in full swing to meet the new era. In the same year, Comdex Computer Show in Las Vegas once again teamed up with Ziff-Davis Publishing Company to buy part of the equity of Ziff-Davis for $265,438+billion. In June 165438+ 10 of the same year, it invested $2 million in Yahoo.
1996 invested a total of $31000000 to obtain the complete management right, and Ziff-Davis publishing company has long been a computer intelligence company specializing in personal computer marketing research. In March of the same year, it invested another $654.38 billion and owned 33% of Yahoo. Yahoo Japan successfully entered Japan and made a profit in the first year. 85% of Japanese netizens visited this site and invested in Yahoo e-commerce through the software bank. After July, 1996, the number of users of Yahoo increased at an alarming rate.
1In February 1998, Software Bank sold 2% of Yahoo's shares at a price of $ 4. 1 billion, with a net profit of $390 million. 1 In February 1996, it bought 30% of Yahoo's shares for1billion dollars, and now only 28% is still worth 8.4 billion dollars.
In July, he invested $400 million in ETrade, a famous online brokerage company in the United States.
1999 The National Association of Securities Dealers, Inc. also agreed to set up a joint venture with the software bank to form the "Nasdaq Stock Market in Japan", which may take the Internet as the main window, and the institutionalized and transparent online trading system is its characteristic. In June 5438+10 in the same year, it invested 20 million dollars in Alibaba. Later, in order to help Alibaba buy Yahoo China, he voluntarily withdrew his shares and cashed in $350 million.
By 2000, the software bank had more than 300 American enterprises and more than 300 Japanese enterprises, and all its assets, such as relationship business, venture capital and strategic alliance, totaled 40 billion US dollars, ranking among the top ten clubs in Japan, and Sun Zhengyi finally became a real "global player".
In April of 20001year, Yahoo Japan started broadband service, and Sun Zhengyi's dream of developing public communication facilities like NTT came true. In September of the same year, broadband officially opened commercial services.
In May 2002, it reached 300 million yuan; In September, the line of 6.5438+0 million was broken.
In the first half of February 2003, it has exceeded 2 million lines; It broke through 3 million lines in August.
In March 2004, it exceeded 4 million lines, and it has already exceeded 4 million lines in just 3 1 month.
In March 2004, it exceeded 700 million yuan, and it can provide search, catalogue, organization, economy, automobile and other services at the same time.
Son announced the decision through the video site USTREAM. He also announced that starting from the fiscal year 20 1 1, he would donate the executive compensation in full every year until he stepped down as president. According to Softbank's data, Sun Zhengyi's executive compensation in fiscal year 2009 was 65.438+0.08 billion yen. In addition, Softbank will donate 654.38 billion yen in the name of the company.