After 20 years of dust, Chery still has ideas. Because of electricity and intelligent storms, it needs to build a big ship, not only to resist the tearing of huge waves, but also to cut open the roar of strong winds.
Why a jigsaw puzzle?
Since this is the first meeting of iCAR, this resume will be more detailed.
Let's talk about LOGO first: In fact, I have guessed one or two from Chery's small jigsaw puzzle gift to the media. The symbol of iCAR comes from China's traditional educational toy-Tangram. This shows that from the beginning, some oriental colors have been integrated into the concept of iCAR.
Most importantly, the designer of this LOGO is also the designer of the ice pier. His name is Cao Xue.
On the same day, Professor Cao Xue also came to the press conference. What he said was very touching. The word "design" is neither handwritten nor golden, but oral, which shows that brainstorming and discussion in the early stage are actually very important.
In fact, the formulation of a strategy, or a brand taking the first step, sounds simple, but it is actually very difficult, because it has to go through detailed argumentation and discussion in the early stage.
Say it a hundred times, action is the key. The last implementation is very important, and so are the first hundred discussions.
When chaos, how to make a scene in heaven?
With this friendly symbol, iCAR has a greater ambition to realize a greater ideal.
Yin Tongyue, Chairman of Chery Automobile, once said this when introducing iCAR: "I am a jigsaw puzzle, but it is also a golden hoop. If you want to be the Monkey King, you should lead the iCAR team to make trouble. "
This year's auto market is both clear and chaotic. What is clear is that the leading role of new energy is no longer questioned, and various car companies are desperately "crushing" new energy; The chaos is that price wars are pervasive, and whether there are products to play with or not, they are pushed to the front line, which is related to the edge of life and death.
Chery's "record" last year was quite good, with annual revenue of 20 billion, annual sales of 65.438+0.23 million vehicles, annual export of 450,000 vehicles and new energy sales of 230,000 vehicles, which was a year in sturm und drang.
Therefore, in 2023, in addition to Chery, Jietu and Xingtu, Chery Automobile will also take the opportunity to promote a new brand iCAR.
You can understand that this is Geely's krypton, BAIC's Fox, Chang 'an's Oita, and SAIC's wisdom pole.
Do you still need a new brand in the era of electric vehicles? We don't have to go to mental internal friction, but when "the east wind overwhelms the west wind" and "new energy eats up the share of fuel vehicles", it means that there is an incremental market for new energy.
Others can do it, and Chery also believes that it can't be bad.
Released two cars and launched an alliance.
At the press conference, iCAR released two concept cars, namely the coupe iCAR GT and the hard-core SUV iCAR 03.
After that, six products of iCAR will be listed one after another, including an ARV (they are called ARV, which is iCAR 03), two cars, two SUVs and an MPV.
From the perspective of product layout and positioning of iCAR CEO package, the price range should be relatively wide, covering more consumer groups. The popularity of electric vehicles will not be very expensive, but the competition will definitely be great.
How to fight our way out in the competition? At present, the effective way is to put technology first, and then transform it into the user's perceptual experience.
Also at the press conference, iCAR CTO Shan Hongyan released the i-MS multi-element Rubik's Cube new energy architecture and i-VA intelligent ecology, which can expand diversified new energy products and combine them with i-VA intelligent ecology. Perhaps, the car experience without inductive connection will be realized.
What is more noteworthy is that Chery and Contemporary Ampere Technology Co., Ltd. once again join hands to create a brand-new battery brand ENER-Q. In addition, the sodium ion battery of Contemporary Ampere Technology Co., Ltd. will be installed on Chery Automobile for the first time.
In addition to forming an alliance with Contemporary Ampere Technology Co., Ltd., iCAR also reached a greater alliance with more head eco-enterprises that night, including Tencent, JD.COM, Alibaba Cloud, China Mobile, Bosch and Qualcomm.
Chery has always been a "science man" when looking for a job, and technology is the foundation.
In the era of electric vehicles, whether Chery iCAR can continue to accumulate wealth will be a new stage.
Can Chery "win the world" because "those who break the game survive and those who take the game win"? We'll see.
This article comes from the author's school of Yiche number, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.