I. Main business scope:

Coffee: Blue Mountain, Mocha, Italy, Colombia, cappuccino and so on.

Alcohol: red wine, wine, cocktails, white wine, champagne, osmanthus wine, brandy and various beers.

Milk tea: milk tea with various flavors, such as strawberries and green apples.

Afternoon tea: green tea, safflower tea, several kinds of herbal tea, ginseng oolong tea.

Dessert: all kinds of exquisite desserts, such as biscuits, bread, cakes, etc. There are also many flavors of shaved ice and smoothies.

Second, the enterprise type: service type

Three. Target customer description:

1. All college students are mainly senior students, graduate students and doctoral students. Their spending power is relatively high.

2. Business people on campus negotiate all kinds of business.

Three teachers in the school.

Four, the main advantages of enterprises relative to competitors:

1, the interior decoration is relatively more elegant.

2, can lay a good interpersonal relationship among classmates, so that customers will naturally be more.

3. You can do business that competitors don't have, such as holding birthday parties and playing games.

4. Because of the low cost, the product price is relatively affordable.

5. The business scope can be changed flexibly at any time.

Six, the main advantages of enterprises relative to competitors

1, insufficient funds, bad geographical location and insufficient time.

2. Business ability is lacking in all aspects.

In terms of contacts, the people they associate with have low spending power.

4. The management and technical level are not professional enough.

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