◎ In May last year, Zhejiang Consumer Protection Committee conducted a special investigation on food waste. The results showed that 68. 1% of consumers said that they would not choose to pack leftovers after inviting guests to dinner.
◎ Consumption is becoming a man-made "show off wealth field". In addition to the dining table, irrational consumption such as luxury consumption, worshipping foreign things and showing off wealth has penetrated into all aspects of social life, and high-end luxury consumption that violates the national conditions has subverted the traditional consumption concept of Chinese people.
◎ Like many places in China, luxury scenes in the field of consumption emerge one after another, and the luxury of gifts and festivals has long been common. In June 2006, 5438+ 10, a hotel in Hangzhou even launched a luxury dining table with a price of198,000 yuan. Last month, the price of 6.5438+0.2 million per square meter by the West Lake was still in doubt, and another 200-square-meter apartment was reported in newspapers at a price of 50 million.
In fact, not only in Hangzhou, but also in China, luxury culture is becoming more and more popular, and its escalating trend is not only reflected in some luxury exhibitions, but also in billboards beside highways in many big cities. Advertising slogans such as "luxury", "supreme" and "top enjoyment" instill in passers-by the illusion of showing off wealth and worshipping money all the time.
◎ "The formation of irrational consumption was not built in a day." Zheng Yumin, director of Zhejiang Industrial and Commercial Bureau, said in an interview with the media that showing off wealth and excessive consumption are prevalent in society. First of all, the extravagance and waste of a few government departments is "indispensable", and the extravagance and waste of some government departments is playing a "role model". For example, public funds are repeatedly banned from eating and drinking, government luxury office buildings are everywhere, and government procurement only chooses expensive or foreign goods to buy, and so on. It is precisely the misleading of elites, including political elites and intellectual elites, that gives the public a psychological hint. Followed by media and TV series, movies and other film and television products. Zheng Yumin said that on these publicity platforms, you can notice that there are often reports showing off your wealth and following the trend, such as "Thousand Island Lake luxury private yacht", "Shanghai Golf Certificate" and "Yiwu private jet". This practice of artificially strengthening the disparity between the rich and the poor can only lead to the growing tension of social disharmony. Finally, the poor demonstration effect of the rich class or the ostentatious class. "As we all know, the struggle for money in ancient Shi Chong has long been the most vivid criticism of showing off wealth. However, today, our individual business owners and businessmen, after getting rich overnight, unconsciously became Shi Chong in the new era. " Zheng Yumin said that once the individual's simple consumption behavior becomes collective unconsciousness, it will become a "focus" to highlight the society.
◎ "The ultimate goal of life is convenience and comfort. A lot of happiness in our life is based on the accumulation of material index. I have money, I consume, which is natural. " Huang, a post-80s fashion boy, thinks.
Today, China has entered a consumer society, and the abundance of materials has also promoted the continuous renewal of people's consumption concepts.
Unlike Huang, Hu Bing's consumption life is "boring": he seldom buys clothes, does not need air conditioning, carries garbage bags with him, insists on using spoons when eating, and picks up garbage on the ground when riding a bike or walking.
In fact, there are more and more green consumerists like Hu Bing. They try to create a new social development model with their own green consumption behavior-resource-saving and environment-friendly "two-oriented" society.
Although he is worth hundreds of millions, Wang Chengjun, a private entrepreneur, often makes people feel shabby: a jacket and jeans, a menu of vegetables and soup, and the standard of business accommodation for ordinary single rooms. Although he earns enough money to buy many houses, he still only owns a small apartment of 64 square meters.
"Personal wealth comes from society and will eventually return to society. Eating too much, wearing too much, using too much ... Personal enjoyment has not changed much, but it has wasted social resources and wealth. " Wang Chengjun believes that thrift is the traditional virtue of the Chinese nation, and the richer you are, the more thrifty you will have real virtue.
◎ Many people think that people who have real achievements and connotations don't need to prove themselves with external things.
◎ On March15 last year, Zhejiang Industrial and Commercial Bureau and Zhejiang Consumer Protection Committee took the lead in carrying out nationwide activities with the theme of "advocating new consumption concepts and promoting consumption harmony", including advocating rational consumption and opposing superstitious consumption; Advocate responsible consumption and oppose ostentatious consumption; A "new consumption movement" that advocates civilized consumption and opposes abnormal consumption. On March 15 this year, Zhejiang Industrial and Commercial Bureau and Provincial Consumer Protection Committee once again issued a new consumption movement initiative to the society, calling on the whole society to promote the change of consumption concept and advocate a rational, responsible and civilized "new consumption concept".
"Strengthening the' new consumption movement' is to promote the change of consumption concept from the root." Ma Baiwei, deputy director of Zhejiang Industrial and Commercial Bureau, said.
People from Zhejiang Industrial and Commercial Bureau told reporters that catering is an industry with relatively concentrated consumption problems. In view of all kinds of unhealthy and uncivilized catering, we advocate the following new consumption standards: opposing extravagance and waste, showing off wealth, not eating food harmful to health, not eating game that destroys the ecology, and advocating scientific diet, moderate drinking, moderate ordering and packaging leftovers.
Shopping malls and markets are the concentrated places for consumption, and they are also the main positions led by new consumption concepts. Strengthening consumers' awareness of self-protection and social responsibility is the main theme of the new consumption movement in shopping malls. Consumers should not worship foreign things, blindly follow the trend, compare and show off, and encourage environmental protection consumption, energy-saving consumption and quality consumption; Advocate honest management and do not resort to deceit; Verify before buying and invoice after buying.
"'new consumption' is not only a new consumption concept, but more importantly, it emphasizes the harmonious relationship between people, people and nature, and people and society." Xu Jianming, secretary general of Zhejiang Consumer Protection Committee, said, "You have money to spend, but you have no right to waste it. While enjoying material civilization, we must be responsible for the damage caused by the natural environment and natural resources and the adverse effects on social ethics and social morality. "