Before the mascot image of the 2022 Beijing Winter Olympics was determined, the original image design was a string of candied haws, because candied haws had a transparent sugar coating, which just represented the ice and snow movement. Later, because the designer thought that sugar-coated haws could not bear the image of a big country and tried to change the image under the ice shell, he finally chose the national treasure giant panda, so there was an ice pier.
With the "ice shield" fire all over the network, the mascot of the Winter Olympics, which was born by a string of sugar-coated haws, has been hard to find at present. Lin Cunzhen said frankly "I didn't expect it" and "I didn't expect some elements of the Winter Olympics to be so popular". But in addition to the standard form of plush toys, the "ice pier" actually has the shape of "seventy-two changes". Its ice shell introduces the popular concept of "changing skin", which can be transformed into the form of ice and snow sports in different projects.
design concept
The image and landscape design of Beijing Winter Olympics has always been accompanied by the bidding and preparation process. Lin Cunzhen said that the design started from 20 14, and the most concentrated design is from 20 18 to the present four years. "We realized from the beginning that we were showing an image of China." Lin Cunzhen compared it to the "makeup" of the Olympic Games. It will tell you that this is Beijing 2022, nothing else. In her view, the unity and systematicness of Olympic design are two key elements.
"So, we should connect each element with the core idea. Our core idea is the most important thought of China's philosophy: Taoism is natural, and man and nature are one. " She said, "We use modern design language and international design methods to present China's core ideas. The design not only embodies the oriental philosophy and culture, but also has the principles of modernization and fashion. Finally, in the practical application environment such as venues, the realm of harmony between man and nature will be achieved. "