However, in June, 20 15, Zuo Hui and Liu Xiao, senior vice president of Vanke Group, hit it off while having coffee at Starbucks. 20 15 July, Vanke and Chain Home announced a formal cooperation to jointly set up "Wan Chain Home Decoration" to enter the home improvement industry and jointly incite the trillion-dollar market of the home improvement industry.
However, five years later, Vanke chose to quit, and Zuo Hui planned to wholly control Wanlian Home Decoration and merge it into Shell's new home service platform-Bed Home Decoration.
/kloc-in June of 0/7, the market news pointed out that Vanke would withdraw from Wanlian Decoration, and all its shares would be taken over by Chain Home or its Ke Holdings Inc, which would then become a wholly-owned holding company of Chain Home, and its shareholding structure would change in the second half of this year.
In this regard, Keke Holding Company said, "We have reached an equity transfer agreement with Vanke. Wanlian will be merged into Shell's decoration business in the future. This move is to further deepen the decoration chain and provide users with high-quality home improvement services. "
Wanlian Decoration is called Vanke Chain Home (Beijing) Decoration Co., Ltd., which was jointly established by Beijing Vanke and Chain Home on July 20 15.
According to industrial and commercial data, Wanlian's registered capital is 30 million yuan, and Beijing Vanke Enterprise Co., Ltd. holds 50% of the shares; Chain Home (Tianjin) Enterprise Management Co., Ltd. holds 35% of the shares; Beijing Jiaxin Information Consulting Center (Limited Partnership), as an employee stock holding platform, holds 15%.
Being in the "worst reputation" home improvement industry, Wanlian once wanted to reshape this market through its own efforts. Indeed, Wanlian, backed by Vanke and Chain Home, handed over the first place in Beijing's regional home improvement market share one year after its establishment.
According to the data, in 20 16, Wanlian's report card was sales of 500 million yuan, achieving a business scale of 5,000 orders. In 20 17 years, Wanlian once aimed at a growth level of 300%, and served15,000 orders throughout the year, with sales exceeding1500 million yuan as a new goal. As an attempt to support Vanke's transformation into a city service provider, Wanlian's other significance lies in exploring the possibility of Vanke's ecosystem and supporting Vanke's future vision.
However, in the following years, affected by the adjustment of the real estate industry and the Internet home improvement industry, the home improvement market also entered a period of deep reshuffle adjustment. Wanlian's original management team has also changed frequently. Chong Guo, the former general manager of Wanlian, left his post one after another, and Wanlian became more and more "silent". At the same time, performance is no longer the primary goal of Wanlian.
Wanlian last appeared in public view in July of 20 19. Wang Qifan, the current general manager of Wanlian, admitted in an interview with the media that Wanlian has also experienced the pain of declining customer satisfaction caused by rapid expansion. In the second year of its establishment, Wanlian found that not every construction site can be delivered to customers on time. After reflection, Wan Xian believes that enterprises should calm down to build their own capabilities, establish customer reputation and satisfaction, rather than blindly pursuing scale.
Insiders of Vanke Chain Home (Beijing) Decoration Co., Ltd. also told this newspaper that "Wanlian will soon be merged into Shell, and the subsequent Shell and Wanlian will jointly lead the home improvement of the bed, and both parties will be responsible for the different business lines of home improvement of the bed."
Vanke chose to quit, but for Zuo Hui, the home improvement industry is still a highly competitive track.
On April 23rd this year, Peng Yongdong, CEO of Ke Holdings Inc., announced at the 2020 Shell New House Conference that Ke Holdings Inc. had entered the home improvement industry and launched a brand-new home service platform-bed home improvement.
Peng Yongdong pointed out, "Bedding is not only a natural extension of real estate transaction service for us, but also an attempt of our new home decoration in the Beijing market." In its view, this track is also very big and has a lot of room for improvement. For the branch holding company, it also belongs to the cause of "slow first and then fast, easy first and then difficult".
With Vanke's withdrawal from Zhuang Jie, Wanxian County, Chain Home has taken over Wanxian County in an all-round way, and it will be integrated with home improvement resources after five years of practice.
It is understood that the bed decoration will create a home improvement experience of "personalized design with standard seiko" for users. Users can choose independent designers or local and complete sets, and the construction delivery link will be unified by Bed Seiko, providing standardized services and ensuring delivery quality. In addition, the bed decoration also realizes the online visualization of the whole decoration process. From entry to completion, the complex decoration process is disassembled into a series of service standards.