Some institutions have crossed the moral boundary and even induced students who have no money to borrow money to study. In general, low-quality training courses are more for students to learn how to use some software. What you learn is to draw icons and interfaces with PS, and then issue diplomas, so that you can accumulate a batch of copied works and think that you have become a designer. The students trained in this way are more like assembly products on the assembly line. Some people's works may be beautiful, but they can't bring out too many meaningful things in design. Another kind of training course, most of which is to explain theoretical knowledge, pours all the knowledge that may be involved in Internet products and related jobs on the students, so that the students can become a design critic. Of course, there will be practical parts, but it also focuses on explaining software-even starting with how to install PS. The students educated in this training course will mainly have some theoretical attempts, but they also have a little knowledge of what design is and have not participated in real Internet product design projects.
In the above two types of training courses, their teaching can actually be said to be divorced from the real Internet environment. They are more like teaching you to drive an excavator, but you still don't know how to Gai Lou. What did the UI designers of this training class learn? I think it should be the use of software and the understanding of what is in the design output. In the period of 20 10 -20 15, UI design was just emerging in the whole internet field, and it happened that the mobile internet began to blow out, and the market demand was very large. For most recruitment units, there was no specific standard for what kind of UI designers they should have, but they simply knew that their team needed a painter (many people also called UI designers artists at that time). But now it is 20021year, and the requirements of enterprises for UI designers are closer to the business. Maybe you will find it difficult to be a UI designer now, but think about it. It is said that the salary level of UI designers is very high, which means that it is always difficult for enterprises to recruit the talents they want. Salary is a signal. The signal it sends is that as long as you study hard, grow steadily and form your own competitive barriers, as long as you can match the employment requirements of enterprises, you can successfully join the company and get ideal treatment. Now, in the whole industry, excellent training courses should have the following teaching priorities in order to cultivate UI designers suitable for the development of the industry. Training courses should be the primary role of student leaders' training courses, and should lead students into the Internet industry, rather than simply tinkering with a series of tools. Only by giving priority to being an Internet person can you have the opportunity to join an Internet company. UI designer is an important role in the Internet industry, so it is necessary to sort out the essence of the Internet and the real gameplay of the Internet. One of the functions of designers is to integrate information, so only those who have a clear understanding of the network can have strong enough search ability to find the most cutting-edge things in the network.
Training courses should establish opportunities for students to get in touch with real Internet practitioners and have full communication with these Internet people. The key information of the training course should be the design idea mentioned above, and the essence of design lies in the collection and integration of information. Under this premise, it includes two very important skills: the application of theoretical knowledge and the use of tools. Designers should use theoretical knowledge flexibly and know how to use it, instead of simply knowing what the rules are and never thinking deeply about the application of these rules. The other is the use of tools, including the use of software and thinking methods. Designers have to open PS every day and use sketches. These are all visible tools and a series of thinking and analysis methods, and designers also need to apply these methods to form a certain thinking mode. There is a very interesting example. We asked ThoughtWorks' teacher to do curriculum research with us. Their mode of thinking follows the rules of card method, discussing every detail through the method of card sorting, and then posting it on the blackboard in the conference room for classification. Our meeting is quite long. After a two-day meeting, the meeting room and the outside of Zhiqun were covered with colorful post-it notes. Colleagues exclaimed after reading it, "Are you going to write a book with post-it notes? It can be seen that these highly skilled and thoughtful designers in the Internet industry have applied their design ideas and methods to various meetings and discussions. In addition, when it comes to the use of software, I always feel that learning software should be a matter of self-improvement and should not be done in training classes or university classes. If you don't know how to operate and how to do it, you can always talk to someone you meet. Now the Internet has developed to the point where when you want to ask a question, you can directly search for the videos, instead of going to the library to browse the tutorials more than ten years ago, so there is really no need to spend money on training courses to learn how to use Photoshop.
Forums or some official WeChat accounts have everything you want. When explaining the software, the training class should also focus on how to teach from the idea to the real realization, and how the tools are involved, rather than simply calling the students over. Come on, today the teacher will teach you to draw crystal buttons, and tomorrow the teacher will teach you to draw plane progress bars. Training courses should provide real practical opportunities. Practice is mentioned in many training courses, but it is actually simulated practice, not real practice. For trainees, they still don't know the real process of the enterprise, and they don't know what the evaluation standard is. Recently, I have studied some pre-vocational education courses, and found that many pre-vocational education institutions have offered courses such as "online internship". Because we haven't really attended a similar course, and we haven't talked to anyone about the details, but it's not very reliable to understand it literally. I will give you some tasks to finish online and then give you an internship certificate. Isn't this way also virtual? Which enterprise will have so many online internship opportunities? Still can't get the real internship experience. Back to UI design training, there are also such pain points. The lecturer will explain to you how a specific enterprise promotes the process of interface design, but students still can't participate in the real promotion of enterprise design process. In addition, what are the real standards required by enterprises? This is the real meaning of participating in design practice projects. Only by meeting the standards required by the enterprise can we really learn the essence of the design of this enterprise.
Training courses should provide real employment opportunities. To put it bluntly, the training class should establish in-depth contact with enterprises, and then extrapolate the students' resumes, instead of simply helping to submit resumes. First of all, what kind of resume is correct and can increase the chances of being interviewed should be included in the training course, so that students can output an excellent resume themselves. Secondly, it is necessary to directly help enterprises and students choose each other, not just to bridge the gap, but to have a deeper choice model. These two aspects are the abilities that the training course should have. Training courses should help students know more practitioners, that is to say, the community of training courses should not only include students and former students, but should introduce real practitioners at all stages of the Internet industry at different levels. This benefit mainly lies in the following aspects: 1. Share real experience. Some senior Internet practitioners, who are likely to be experts in a certain field, or people who have grown up with companies in the Internet industry and experienced many ups and downs, can bring valuable real experience to students and help them stand on the shoulders of giants to see the future. It is very important for students to know the real situation of industry development. What knowledge practitioners in the Internet industry are learning, what industry trends they know, what they are doing, and what new theories and tools they are using can be brought from the real production environment to the social environment of training courses in the form of sharing. Knowing more people will bring more opportunities. Now is an era of "the fragrance of wine is not afraid of the depth of the alley", because there is too much wine. Therefore, even if a designer has strong design ability and excellent personal qualities, others may not notice him because of lack of communication, so he will not get better employment opportunities. Although it is said that gold always shines, it is also important to have the opportunity to meet a good gold digger. Therefore, the training course should provide students with opportunities to get to know more industry practitioners, connect these people through various forms, participate in activities together, and communicate more, which is also very important for students. These are some ideas when choosing training courses. Students from an excellent training course will definitely have certain employment competitiveness. What kind of designers do enterprises need? For employers, the demand for designers in the whole industry will be higher and higher in the market now, so the required standards will become more and more strict and demanding. Every day, I receive a lot of resumes of various job-hunting UI designs, and I have a personal portfolio, but few job seekers can really get an interview opportunity. Generally speaking, each company will have its own standards, but generally speaking, only job seekers are required to do a few things well. 1. The designer's technical ability and innovation ability are directly related to the portfolio. From an applicant's portfolio, we can directly see his personal design ability, including his understanding of user interface design, the fineness of his work, and his overall feelings about the portfolio. For most designers, many things can be reflected through their works, including the proficiency in the use of software, the thinking path in design, personal literacy in aesthetics and design display, and so on.
In addition, there are some things that people who screen resumes will pay more attention to, such as fineness, patience, design sense and spirituality of display. Just like painting, there will be personal preferences in it. Even experts who are proficient in design will obviously add personal inclination when reading the portfolio. Therefore, if you want to impress the interviewer and get more opportunities, you still need a portfolio that is well received by the public. Another key point is innovation ability. When we screened resumes before, we mainly felt the innovative ability of this job seeker through icons and animations. These two aspects can also best reflect the understanding of design and products and personal innovation ability. There are certain ways to innovate, but we must also follow the design rules. Not all ideas are correct, but ideas that can bring more surprises to users or skillfully solve problems on the basis of meeting needs are valuable and will be accepted by everyone. 2. The designer's communication ability is very important, which is reflected in the paper resume and also in the interview dialogue. I especially don't like resumes, that is, a long paragraph is pasted on A4 paper, and the context is very complicated. As a person who should treat resumes fairly, I'm not in the mood to finish reading them. Comparatively speaking, what everyone will welcome is a resume with clear and concise logic, item by item display, prominent keywords and skillful language. Generally speaking, the interviewer can quickly summarize the overall situation of this person, and then impress him at the first time-if the works are similar, he will be invited for an interview. In addition, the language in the interview is also extremely important. This is not only the interview of designers, but also the communication skills of talents needed in other positions. If you can't explain a problem clearly, how can you easily convey your design ideas? I remember when I first started working, I communicated with the visual designer about the interactive design scheme. After talking for more than ten minutes, visual designers still don't understand the key points of the design scheme. Afterwards, I made a small summary, including the complexity of the scheme, and another key point was that I didn't make it clear what the scheme was and wasted a lot of time. The same is true during the interview. If I meet a person who is not rigorous in speaking logic and has a sharp jump in thinking, then I will also be brought into his rhythm-asking a lot of questions and looking for the conclusions I imagined before; Another situation is that I asked a question, and the other person answered a few words without explaining it, and then I could only inspire and ask it again and again. Such communication skills are not very good. An excellent designer can accurately convey to the interviewer "what is my ability and what can I do for your company" during the interview, then the success rate of the interview will increase a lot. 3. The designer's ability to cooperate with the product, to put it bluntly, is to examine the designer's product ability. Enterprises will want team members to be all-rounders. Designers should not only be able to draw and design by themselves, but also help products to sort out and analyze their requirements and help operators to come up with ideas. This is the comprehensive quality of an Internet person. In fact, if you talk to people in Internet companies in depth, you will find that people in all positions are also very familiar with the work of other positions, rather than simply knowing their own affairs. Basically, in the team of an Internet company, a member can only deal with things within his own responsibilities, so his personal development will be very closed, so it is difficult to achieve management positions. Although it seems that some employees in the company are like screws, no one is only responsible for some things at hand every day, in fact, their daily work content, through cooperation with other members, will subtly help them learn each other's knowledge and participate in it when they are nervous. This means that when interviewing people, most enterprises will also pay attention to the "attainments" of this job seeker to the whole Internet industry and whether they usually pay attention to some information other than design. After all, every team wants everyone to maintain the same goals and driving forces, so they need to have the same degree of thinking and understanding in the overall direction.
At this point, startups will be more serious, because the resources of general entrepreneurial teams are scarce, and I hope that one person can be used by several people. For example, when we started our business, there were only three roles for the team members, namely, user researcher, interaction designer and visual designer. However, because of the advancement of the project, it is impossible for everyone to do their own thing all the time, and they have to take care of other fields. Everyone runs three or four things together every day, and maybe only one thing meets their own label. To tell the truth, everyone's ability is not formed in the company before, but learning and advancing things at the beginning of work. This foundation comes from previous information understanding and accumulation in various fields, rather than learning from scratch. 4. The designer's teamwork ability is actually a reflection of team management and self-management. The teamwork ability of designers mainly includes two aspects: teamwork ability with designers and teamwork ability with other positions. To ensure the team cooperation ability with designers, the first thing is that the design level is up to standard, and everyone's design ability is basically the same, or within the level required by superiors. But also has a good learning ability, can quickly improve themselves, in order to cooperate with others in project implementation. If it becomes a burden to others, it will be eliminated by the team. On the other hand, the ability to communicate, cooperate and solve problems with team members in other positions is also extremely important. For example, UI designers need to cooperate with development, so they need to understand some simple development and implementation logic (without writing code), clearly and thoroughly grasp the requirements of UI Guideline, and understand the meaning of professional words mentioned by everyone, so as to really improve efficiency. In the process of portfolio or interview, the interviewer will judge whether he can do well in teamwork according to the past experience of job seekers and his understanding of platform and R&D. Therefore, when studying before, he should focus on understanding these knowledge and contents and be able to convey the information directly to the interviewer during the interview. Personal qualities of designers Everyone likes to work with excellent people. This excellence is not only reflected in professional ability, but also in personal morality, work enthusiasm and problem-solving attitude. A positive person will also drive people around him; A person who loves life will also love his career.
A person with good moral character will treat his responsibilities in the same way. Therefore, when the interviewer interviews, the colleagues in charge of human resources will also focus on personal qualities and attitudes towards life. Therefore, we should establish correct values and integrate our own values and personal qualities into our resumes and portfolios. 6. The applicant's learning ability. Whether the applicant is smart enough, can learn quickly and master all kinds of knowledge is also very important in the interview process of UI designers. On the one hand, enterprises should be able to see that the learning ability of job seekers can be reflected in the continuous improvement of design ability, the speed of his development and the degree he can achieve in the future, and even whether he can change from an executor to a manager. On the other hand, enterprises should also judge whether job seekers will quickly integrate into their own fields. Whether it is training class or self-study, it is actually more focused on the study of design skills, and it is difficult to touch a certain field. For example, if he works as a UI designer in a financial company, he will have a deep grasp of financial business processes, otherwise he will not be able to understand what "user-centered design" in this field should look like. In the process of portfolio and interview, you must cover your own project experience, learning path and mastery of business process. In this way, you can show your learning ability in the business process. This is also what business applicants want to see. To sum up, enterprises will comprehensively examine the ability of a designer when recruiting, and the requirements will become higher and higher with the development of the industry, and the requirements will become more and more detailed. Some excellent training courses will bring these contents to students, while others with lower quality only teach students how to use software and how to draw icons, and lack other key factors that can really impress enterprises. I am one of the earliest mobile Internet product managers and designers in China, with more than 1.3 million people in Zhihu. Zhiqun is a high-end vocational education platform. Students include students from universities at home and abroad, and employees from Apple, Google, Microsoft, Ali, Tencent, ByteDance and Xiaomi. At present, experts and university professors from major companies P8, P9, P 10 share their experiences in Zhiqun. Now there are free five-day study opportunities to help you understand the working methodology of Ali and Tencent, so as to better get started or improve. Learn more and sign up here: it should be the driest free course you can access, and the opportunities are limited.