1 20xx has quietly left. In retrospect, this hectic year may be regarded as a year of transformation I have experienced. At the beginning of 20xx, I was still wandering around campus, and I was heartless every day. I never thought about the future. Now less than a year, I have transformed into a regular employee, who can get up early and work from nine to five. Living a regular life like every office worker, which is really hard for me to imagine, especially in combination with my own work tasks, I contacted Taobao as a complete layman, experienced the double twelve that once made me empty my wallet, and tirelessly searched for the hiding place of Tmall red envelopes every day. Everything can be called incredible.
I still remember my feelings when I was told to come for an interview. At that time, I didn't have any career plans, jobs or interviews at all. All I know is that I was stupid and came with my resume. Brother Dong asked me if I would play Weibo and Taobao at ordinary times. I just wonder what mysterious job I can have. I can visit Taobao and Weibo. Now, I finally untied this mask and became familiar with Taobao as an e-commerce executive.
Execution, as the name implies, means execution, and the operation and execution of e-commerce also conforms to its literal meaning. I joined the e-commerce department in April, which is also the beginning of the implementation work. Every day, I am familiar with the background of Taobao, contact with the shelves of products, and the operation and execution of various tools. I also summed it up as the most basic implementation work. I was busy with the regular update of Louis every Wednesday, and the new promotion and discount of each of its products lasted for nearly half a month.
It was actually the busiest time in my life. Work for a few hours during the day and go home at night. Compared with those students who went back to school on leave, I actually persisted. At that time, I was familiar with Taobao, a complete stranger, and my work soon became a familiar field. Therefore, in the later dinner, Wang, Salai and the current Leeds Horse Project are still doing this work. Every time I use my familiar simple background operation to help solve all kinds of troubles of customers, I naturally feel very happy.
In fact, I was surprised to get in touch with the promotion work. From the initial free promotion to the paid promotion in actual combat, each item is a new experience. When the promotion fee was first put into use, my hands might be sweating. A simple launch plan needs to be repeatedly confirmed whether the data in it is accurate or not. After clicking the button with trepidation, I have been paying attention to the data in the background, trying to analyze every report feedback. Even though a lot of data are not clear, in retrospect, it is found that no matter how mysterious and abstruse the world is, it can only be revealed by contact and attempt, and we can only know if it can be done.
In the past year, every task was an attempt, a challenge, a failure and a success. We must thank the supervisor for urging and giving us the opportunity to make mistakes in actual combat. Every mistake makes us better aware of our own shortcomings, and at the same time, we always reflect on it and check and verify it many times before implementation, so as to find and reduce the occurrence of mistakes in time.
At present, the career planning is to move towards the store manager in his own post, but he also clearly realizes that all he has at present is the implementation and promotion of the work content covered, but similarly, as the store manager, he is in charge of many projects, and his lack of loopholes is very huge. First of all, his ability to control the whole project is very weak, and he often starts from his own point of view, so his ability to gain insight into problems is also limited. Secondly, the necessary communication and coordination ability is very lacking, which may be due to personality and is very difficult to overcome, and it is also necessary to strengthen training in the later work.
Summary of the double twelve operation resumption 2 I. Work content: In the double twelve.
I worked as a pre-sales customer service in cdd. After preliminary training, I have a general understanding of Tmall's rules and some matters that customer service personnel need to pay attention to. We started our own work, and the supervisor divided us into several groups, and each group leader was responsible. I am in the seventh group, and there are eight members. The first group, of course, should help each other. During the diversion period, some customer service staff receive more customers, and other team members will share them when they are busy. Our main job is to answer all kinds of information about products from customers. The most frequently asked questions are size and express delivery. Of course, there are also thorny problems that test our patience and endurance.
Second, experience: customer service is a service person, and we must have the concept of customer first.
Respect customers and try to meet their requirements. I think doing customer service is good exercise. First of all, as a customer service, we should have a sense of intimacy, which tests our expressive ability. It is very important to speak politely and friendly. Then be patient, because there are some unreasonable customers. At this time, as a customer service, we should be patient, have good patience and maintain good quality. If customers are unreasonable, we should not argue with them. Finally, as a customer service, you should have good eloquence and explain the advantages of goods to customers in appropriate language, so as to sell more goods.
Third, suggestion: because I have had online shopping experience before, plus this customer service experience.
I think to be a good Tmall customer service should be responsible for the goods purchased by every customer, and ensure that customers can buy satisfactory goods and get good service. I think it is very important for customers to have a pleasant shopping process.
Summary of Double Twelve Operation Resumption 3 I. Definition and Purpose of Double Twelve Promotion
Double 12 is the carnival of e-commerce, and it is the battlefield to break through sales and maintain a strong position. Each store and brand has its own purpose of participating in the double 12 promotion, such as introducing more new customers, activating old customers, clearing inventory and spreading brands. None of this is wrong, but they all have one thing in common, that is, making achievements.
Second, the significance of double 12 to the promotion of online stores
In addition to performance, there are two points. The first is the stress test of team and ability. Through the promotion of "double 12", we will promote all aspects of preparation and planning, improve execution, and exercise and test the team's operational ability and pressure resistance. The second is to create explosions. Many shops know that new products are collected as soon as they are put on the shelves, which is cost-effective and can help new products start and break out quickly. However, many shops have neglected to create explosions in Double 12 Tai Po. How to make good use of double 12 traffic and make good baby layout and strategy needs everyone to study hard.
Third, the promotion rhythm of the Double Twelfth National Congress.
Before the promotion, it was divided into storage period and preheating period. During your stay, let as many new and old customers know about your activities and baby information as possible. We should do a good job in three aspects: advance notice, announcement and publicity. During the warm-up period, let more customers add what they know to the shopping cart or favorites.
Doing a good job in horse racing is the key, which can make your activity a top priority shop or brand from the beginning, otherwise the hard-won venue resources will gradually disappear. If you want to do a good job in horse racing, you need to stimulate customers' spending power and maximize benefits. Tell your customers what your big benefits are, such as: giving when you are full, red envelopes, discounts, tax exemption, etc. The monopolist with the greatest benefit, what you have, others have, so there is no advantage. After the promotion, we should pay attention to several points, such as page recovery, return preparation and data inventory.
4. What is the promotion goal of Shuang 12?
Many shopkeepers don't know what their promotion goals are and how to do it. Bian Xiao recommended two methods to calculate the target. The first is a value-centered algorithm, which calculates the number of people you care about according to the brand or store data and historical data before the double 12 promotion, and then how much value these people care about can generate, and then obtains the target sales. This method is more suitable for the standard products of some big brands. Target growth rate algorithm is suitable for non-standard products, and the result obtained by multiplying historical sales by growth rate and target growth rate is target sales.
The above four points are the experience of double twelve marketing activities. All shops, especially novice shops, must fully understand Double 12 before applying for the promotion of Double 12, so as to achieve ideal results in the promotion of Double 12.